MCQ Bank
One of the most important objectives of pricing is:
- A) Maintaining the market share
- B) Risk aversion
- C) Attract potential customers
- D) Avoid threats
Discounts and allowances are the forms of which of the following options?
- A) None of the given options
- B) Advertising campaign
- C) Personal selling
- D) Sales promotion
While deciding pricing objectives, which of the following objective(s) should consider?
- A) Marketing objective
- B) Financial objective
- C) All of the given option(s)
- D) Product objective
Which of the following is an effective short-hand summary of the situation analysis?
- A) SBU analysis
- B) SWOT analysis
- C) BCG analysis
- D) Competition analysis
Advertising is used by which of the following?
- A) Business firms
- B) Nonprofit organizations
- C) Professionals
- D) All of the given options
Billboards are example of which of the following advertising media?
- A) Radio
- B) Outdoor
- C) Newspaper
- D) Television
XYZ Company is a manufacturer of socks. After analysis we concluded that this business has high market share but low growth. Which of the following option best reflects this condition?
- A) Dogs
- B) Question Mark
- C) Cash Cow
- D) Star
3/10 net 30 is an example of:
- A) Cash discount
- B) Quantity discount
- C) Trade discount
- D) Seasonal discount
Which of the following is NOT a part of marketing communication mix?
- A) Sales promotion
- B) Advertising
- C) Public relations
- D) Pricing
In which of the following companies reduce price for bulk purchases?
- A) Trade discount
- B) Quantity discount
- C) Seasonal discount
- D) Cash discount
All of the following are reasons people will buy a premium priced product, EXCEPT:
- A) Sign of self-worth
- B) Flawless performance
- C) Indication of good quality
- D) Self-interest
An incentive given to induce a retailer to purchase and display a product is:
- A) Rebate
- B) Dealer loader
- C) Trade allowance
- D) Push money
A shopkeeper is offering 5% discount to senior citizens. The shopkeeper is using which of the following:
- A) First degree discrimination
- B) Third degree discrimination
- C) Forth degree discrimination
- D) Second degree discrimination
Which of the following best describes the discount given to retailers for keeping the shelves stocked for manufacturers products?
- A) Seasonal discount
- B) Trade discount
- C) Sales discount
- D) Promotional allowance
Which of the following is NOT a sales promotion technique?
- A) Contests
- B) Telephone surveys
- C) Coupons
- D) Samples
Which of the following best describes the pricing strategy where initial price is set low than the eventual market price in order to increase market share?
- A) Premium pricing
- B) Cost plus pricing
- C) Penetration pricing
- D) Psychological pricing
R&S Company is a manufacturer of shoes. After analysis we concluded that its business has low market share and high growth. Which of the following option best reflects this condition?
- A) Question Mark
- B) Cash Cow
- C) Dogs
- D) Star
Which of the following is TRUE statement?
- A) Marketing is a narrow concept
- B) Selling and marketing are interchangeable
- C) Selling is a part of marketing
- D) Marketing is a part of selling
Which of the following option(s) is/are the purpose of Discounts?
- A) Increase short-term sales
- B) All of the given option(s)
- C) Move out-of-date stock
- D) Reward valuable customers
Penetration price is used by the companies in the market where the demand of the product is:
- A) More elastic
- B) Elastic
- C) Less elastic
- D) Inelastic