Marketing decisions generally fall into four controllable categories. Which one of the following is NOT one of marketing decisions category?

• A) Promotion
• B) Distribution
• C) Process
• D) Product

Advertising, personal selling, sales promotion and publicity are the examples of which one of the following marketing mix decisions?

• A) Place decisions
• B) Price decisions
• C) Product decisions
• D) Promotion decisions

Generation, income, occupation and education are often considered under which one of the following bases of segmentation in consumer markets?

• A) Behavioralistic
• B) Demographic
• C) Psychographic
• D) Geographic

All of the following are the examples of pricing decisions EXCEPT:

• A) Price flexibility
• B) Repairs and Support
• C) Bundling
• D) Volume discounts

Just in Time process works on series of signals which are called:

• A) None of the given options
• B) Kaizan
• C) Kanban
• D) Kansan

Activities, interests, opinions and attitudes are often considered under which one of the following bases of segmentation in consumer markets?

• A) Psychographic
• B) Geographic
• C) Demographic
• D) Behavioralistic

“The process of dividing markets into groups of consumers who are similar to each other”. Which of the following terms describes the statement?

• A) Marketing
• B) Targeting
• C) Positioning
• D) Segmentation

Brand name, functionality, styling and quality are the examples of which one of the following marketing mix decisions?

• A) Price decisions
• B) Place decisions
• C) Product decisions
• D) Promotion decisions

Identify the strategy that presents information to convince people of the need for change.

• A) The educative change strategy
• B) A force change strategy
• C) None of the given options
• D) A self-interest change strategy

A strategy involving major business modification usually associated with personnel downsizing and selling the part of company for the purpose of getting effectiveness at maximum is known as:

• A) Restructuring
• B) Re-engineering
• C) Downsizing
• D) Divestiture

What is NOT a major benefit of having a diverse workforce?

• A) A decrease in complaints
• B) An increase in productivity
• C) Improvement of the bottom line
• D) An increase in training costs

Which one of the following actions is more effective regarding the change in organizational culture?

• A) A firm culture should be changed to fit a new strategy
• B) A strategy should be changed to fit an existing culture
• C) A strategy and culture both should be changed at the same time
• D) All of the given options

Which one of the following is FALSE about the requirements for successful segmentation?

• A) Segment is large enough to be profitable
• B) Segments are measurable and identifiable
• C) Segments are accessible and actionable
• D) Segments should be homogeneous

All of the following are the examples of promotion decision EXCEPT:

• A) Public relations
• B) Advertising
• C) Personal selling
• D) Volume discounts

Which of the following sets of variables is most important as a contributory to strategic management?

• A) Competition and collaboration
• B) Market segmentation and positioning
• C) Market segmentation and targeting
• D) Product development and market development

Restructuring also known as:

• A) All of the given options
• B) Delayering
• C) Rightsizing
• D) Downsizing

How a product appears in relation to other products in the market is referred as:

• A) Targeting
• B) Positioning
• C) Segmentation
• D) Marketing

Which one of the following is the example of place decisions?

• A) Personal selling
• B) Safety and packaging
• C) Order processing
• D) Public relations & publicity

The image of company’s product in the minds of the customers refers to which one of the following concept?

• A) Product positioning
• B) Market segmentation
• C) Target marketing
• D) Market intelligence

Which of the following statement is NOT true about Employee stock ownership plan?

• A) These corporations are owned in whole or in part by their employees
• B) Their employees can buy shares at any time or after a certain length of employment
• C) Their shares are traded on public stock market
• D) The profits of these corporations are shared with their employees