“Focusing all marketing decisions on a very specific group of people which a business wants to reach” is known as:

• A) Mass marketing
• B) Positioning
• C) Target marketing
• D) Segmentation

Which pay strategy is not a form of incentive compensation?

• A) Profit sharing
• B) Bonus
• C) Hourly wage
• D) Gain sharing

All of the following are examples of marketing decisions that require policies EXCEPT:

• A) To use billboards for outdoor advertising
• B) To be a market leader or follower
• C) Whether to advertise online or not
• D) Either to offer a complete or limited warranty

Which one of the following strategy that involves giving orders and enforcing those orders?

• A) A self-interest change strategy
• B) A force change strategy
• C) The educative change strategy
• D) None of the given options

Which of the following grouped the ingredients of Marketing Mix which are known as the 4 P's of marketing?

• A) Seymour Tiles
• B) E. Jerome McCarthy
• C) James Collation
• D) Greenly

What is a Just In Time (JIT)?

• A) Financial management system
• B) Human resource management system
• C) Sales management system
• D) Inventory management system

All of the following are used as a base for market segmentation EXCEPT:

• A) Geographic
• B) Socioeconomic
• C) Psychographic
• D) Demographic

Which of the following refers to Kanban?

• A) Production unit
• B) Manufacturing system
• C) Signals
• D) Process

The cross training of employees for getting a better understanding of the whole business can create problems related to following issues EXCEPT:

• A) Skilled workers may dislike unskilled workers
• B) It can require ample investments in training
• C) Older employees may not want to learn new skills
• D) Employees give worse ideas in planning session

“Subdividing of a market into distinct smaller subgroups of customers according to their needs and buying habits” is known as:

• A) Market segmentation
• B) Market intelligence
• C) Target marketing
• D) Market positioning

All of the following are the managerial issues for managing natural environment EXCEPT:

• A) Global warming- depletion of rain forests
• B) Waste management to clean air and water
• C) Developing biodegradable products and packages
• D) Employee understanding about environment

Re-engineering process innovation which involves all EXCEPT:

• A) Improvement in service
• B) Improvement in quality
• C) Improvement of speed
• D) Improvement of divisions

Which one of the following is Educative change strategy?

• A) Giving orders to subordinates and enforcing those orders
• B) Presenting information to convince people of the need for change
• C) Attempting to convince individuals that the change is for their interest
• D) Changing the strategy of educational institutions

Which of the following can be considered the single greatest threat to successful strategy implementation?

• A) Downsizing
• B) Top-management
• C) Resistance to change
• D) Re-engineering

A production/operation processes constitutes how much percentage of a firm’s total assets?

• A) 60
• B) 50
• C) 70
• D) 40

Benefits sought, usage rate, brand loyalty and user status are often considered under which one of the following bases of segmentation in consumer markets?

• A) Geographic
• B) Demographic
• C) Behavioralistic
• D) Psychographic

Which of these is not one of the tests used to determine whether a performance-pay plan will benefit an organization?

• A) Does the plan reduce management layers?
• B) Do employees understand the plan?
• C) Is the plan improving communications?
• D) Does the plan pay out when it should?

The inventory is viewed as which of the following in Just In Time Inventory system:

• A) Incurring costs
• B) Disburse expense
• C) None of the given options
• D) Adding value

Which is the most important benefit required from restructuring?

• A) Increased innovation
• B) Cost reduction
• C) Increased morale
• D) Employee involvement

Which of the following statement is NOT correct about Just in Time?

• A) Re-order level is determined by existing demand
• B) It reduces the in-process inventory
• C) It is driven by a series of signals, or Kanban
• D) New stock is ordered when stock reaches the re-order level