Cash discounts, bundling, volume discounts and price discrimination are the examples of which one of the following marketing mix decisions?

• A) Promotion decisions
• B) Price decisions
• C) Place decisions
• D) Product decisions

Ethnicity, nationality, religion and social class are often considered under which one of the following bases of segmentation in consumer markets?

• A) Geographic
• B) Behavioralistic
• C) Psychographic
• D) Demographic

Which one of the following is the drawback of mass marketing?

• A) It reduces costs through economies of scale by the increased volume
• B) It does not try to please all customers with same offering
• C) It offers same offering that is likely to be viewed as optimal by all customers
• D) It allows economies of scale to be realized through mass production

Which of these is not a correct step in product positioning?

• A) Diagram a two-dimensional product-positioning map with specified criteria
• B) Plot major competitors’ products or services in the resultant matrix
• C) Compare competitor's and company's products or services on resultant matrix
• D) Select the criteria that differentiate products or services in the industry

Brand loyalty, readiness to buy, occasions and user status are often considered under which one of the following bases of segmentation in consumer markets?

• A) Behavioralistic
• B) Geographic
• C) Demographic
• D) Psychographic

Market segmentation is especially used in implementing strategies by which of the following firms?

• A) Large firms
• B) All of the given options
• C) Small firms
• D) Medium-size firms

Packaging, brand name, safety and quality are the examples of which one of the following marketing mix decisions?

• A) Product decisions
• B) Place decisions
• C) Promotion decisions
• D) Price decisions

Identify the strategy that attempts to convince individuals that the change is to their personal advantage.

• A) None of the given options
• B) A rational or self-interest change strategy
• C) A force change strategy
• D) The educative change strategy

Market coverage, inventory management, warehousing and order processing are the examples of which one of the following marketing mix decisions?

• A) Promotion decisions
• B) Place decisions
• C) Product decisions
• D) Price decisions

“Comparing a firm against the best firms in the industry on a wide variety of performance related criteria” is known as:

• A) Reengineering
• B) E engineering
• C) Benchmarking
• D) Restructuring

Which one of the following is the most dramatic new market segmentation strategy?

• A) Targeting of regional tastes
• B) Targeting on Behavioral variables
• C) Targeting on gender and age
• D) Targeting on Geographic variables

Which one of the followings is TRUE about two different market segments?

• A) There is heterogeneity within the segment in its needs
• B) They can be served with the same marketing strategy
• C) They are always in different geographic locations
• D) They usually require different marketing strategies

Which of the following is NOT one of the bases frequently used for constructing a product positioning strategy?

• A) Positioning by cultural symbols
• B) Positioning by products
• C) Positioning on specific use categories
• D) Positioning on specific product features

Climate, population density and region are often considered under which one of the following bases of segmentation in consumer markets?

• A) Psychographic
• B) Behavioralistic
• C) Demographic
• D) Geographic

J I T stands for:

• A) Just in technique
• B) Just inter time
• C) Just in time
• D) Just into time

Just in Time (JIT) system can be defined as:

• A) A process for improving quality of products
• B) Delivering materials just as they are needed
• C) A scheduling method for meetings
• D) Implementing strategies just before bankruptcy

Which of the following statement is NOT true about Employee stock ownership plan?

• A) Their employees can buy shares at any time or after a certain length of employment
• B) The profits of these corporations are shared with their employees
• C) These corporations are owned in whole or in part by their employees
• D) Their shares are traded on public stock market

Which of the following was NOT included in Borden's marketing mix?

• A) Styling
• B) Product planning
• C) Physical handling
• D) Display

Which statements best represents ‘Restructuring’?

• A) Combination of two or more companies
• B) Radical redesign of an organization’s process
• C) An agreement between two or more firms
• D) Personnel downsizing and asset revaluation

Age, gender, family size and family lifecycle are often considered under which one of the following bases of segmentation in consumer markets?

• A) Behavioralistic
• B) Psychographic
• C) Demographic
• D) Geographic