Which of the following is an example of a Likert scale?

• A) 0 to 100
• B) Agree/disagree
• C) Strongly agree/agree/neutral/disagree/strongly disagree
• D) Male/female

Which of the following is one of the advantages of personal interviewing?

• A) Availability of highly trained interviewers
• B) None of the given options
• C) Callbacks
• D) The oppurtunity for feedback

Which of the following is an advantage of open questions?

• A) They allow respondents to code their answers in advance.
• B) They allow respondents to answer in their own terms.
• C) They prevent respondents from giving unusual answers.
• D) They allow respondents to put less effort into their answer.

The list of all units in a population is called

• A) Random sampling
• B) Sampling Frame
• C) Parameter
• D) Statistic

All of the following are the instruction to record answers to open ended questions EXCEPT:

• A) Record responses during the interview
• B) Include all your probes
• C) Include everything that pertains to the question objectives
• D) Use the interviewer’s own words

_____________ is the list of elements from which the sample is drawn.

• A) Observation unit
• B) Sampling frame
• C) Sampling unit
• D) Population

A sample can be defined as:

• A) The total collection of elements about which we wish to make some inferences
• B) The count of all elements in a population
• C) Some selected elements from a population through which we can draw conclusions about all population
• D) The subject on which the measurement is being taken

The difference between parameter and statistics is called

• A) Error
• B) Random Error
• C) Sampling Error
• D) Bias

A reminder sent to respondents to send back the filled questionnaire is known as_________

• A) Follow up
• B) Debriefing
• C) Research proposal
• D) Cover letter

The faculty members of a university consist of 85% staff with masters as highest qualification. Rest of 15% can be divided as 10% M.phill, 4% Phd. And 1% post doctorate as highest qualification. A researcher wants the sample of each category in a proportion as given above. Which of the following is the best choice for him to take sample?

• A) Quota sampling
• B) Snowball sampling
• C) Simple random sampling
• D) Convenience sampling

A researcher has structured closed ended questions to get data from respondents dispersed geographically. Which data collection technique is appropriate in this case?

• A) Mall intercept interview
• B) Self-administered questionnaire
• C) Mail questionnaire
• D) Personal interviewing

Studies conducted in controlled environment, refers to______________.

• A) Survey
• B) Field experiment
• C) Lab experiment
• D) Semi-structured interview

“Have you ever had or been treated for skin allergy?
Yes
No”
Which type of question it is?

• A) Ambiguous question
• B) Leading question
• C) Double barreled question
• D) Loaded question

________ is a measure in which the researcher captures the direction of a variable construct.

• A) Index
• B) Combining
• C) Scale
• D) Collapsing

________ is a measure in which a researcher adds or combines several distinct indicators

• A) Index
• B) Scale
• C) Collapsing
• D) Combining

Pilot study is___________________.

• A) A small scale study
• B) A study involving pilots
• C) A study to test the tool of data collection
• D) A large scale study

_____________ determine the unit of analysis.

• A) Population
• B) Individuals
• C) Organizations
• D) Research questions

Which of the following media involves interaction among individuals?

• A) Print media
• B) Electronic media
• C) Human interactive media
• D) Mass media

Self-administered questionnaires in hard form are a part of __________.

• A) Electronic interactive media
• B) Human interactive media
• C) All of the given options
• D) Non interactive media

Item non-response can be best described as:

• A) Interviewer’s bias
• B) Irrelevant question asked in a questionnaire
• C) Respondent’s failure to answer a question
• D) Asking personal question from the respondent