MCQ Bank
The selection of digital media as a tool for marketing campaigns is a prime attribute of the “Approach” section of an NABC framework.
- A) False
- B) True
- C)
- D)
Business idea then business plan then business practice is the right sequence.
- A) True
- B) False
- C)
- D)
Business idea then business plan then business practice is the wrong sequence.
- A) True
- B) False
- C)
- D)
Business idea broadly provides details about:
- A) Planning of a business
- B) Concept of a business
- C) Merits of a business
- D) Outcome of a business
Direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships is called:
- A) Personal selling
- B) Direct Marketing
- C) Advertising
- D) Public relations
Consumer products are offered to firms for further processing or for use in conducting the business.
- A) True
- B) False
- C)
- D)
Companies extend a current brand name to new or modified products in a new category is called Brand extension.
- A) False
- B) True
- C)
- D)
Extending an existing brand name to new forms, colors, sizes, ingredients, or flavors of an existing product category is called:
- A) Multi brand
- B) Brand extension
- C) New Brands
- D) Line extension
Short-term incentives to encourage the purchase or sale of a product or service is called:
- A) Public relations
- B) Personal selling
- C) Advertising
- D) Sales promotion
Kotler gave brand development strategies which includes all of the following EXCEPT:
- A) Diversification
- B) Brand extension
- C) Multi brand
- D) Line extension