A researcher has divided population in three geographical areas and has taken random sample from the population divided on the basis of level of education, age and salary package by making groups of persons having particular characteristics in those specified areas. Which of the following sampling technique he is using?

• A) Simple random sample
• B) Cluster sampling
• C) Systematic sampling
• D) Stratified random sampling

If, after pilot testing, a researcher finds that questionnaire is unable to reveal all the facts the researcher needed. Which type of following error is expected if questionnaire is not modified?

• A) Respondents may lose interest
• B) Sampling issues may arise
• C) Data analysis may get wrong
• D) Researcher may not be able to capture the required variables

Which of the following best defines the population element/unit of study?

• A) The subject on which the measurement is being taken
• B) The count of all elements in a population
• C) The total collection of elements about which we wish to make some inferences
• D) Some selected elements from a population through which we can draw conclusions about all population

You wish to make a precise estimate about the characteristics of a population of individuals. You should use:

• A) Quota sampling
• B) Accidental sampling
• C) Snowball sampling
• D) Probability sampling

All of the following are advantages of Internet Surveys EXCEPT:

• A) Respondent Anonymity
• B) Visual Appeal and Interactivity
• C) No Physical Incentive
• D) Accurate Real-Time Data Capture

When constructing a questionnaire, there are few principles which must never be ignored. Which of the following is NOT one of those principles?

• A) Avoid double-barreled questions
• B) Do not use "leading" or "loaded" questions
• C) Avoid double negatives
• D) Avoid using multiple items to measure a single construct

Number of questionnaires returned, divided by the total number of eligible people who were contacted in a survey refers to:

• A) Return rate
• B) Non-response rate
• C) Response rate
• D) Item response rate

Which one of the following aspect needs to be evaluated during “Pilot Testing”?

• A) All of the given options
• B) Reactions of Respondents
• C) Discovering errors in the instrument
• D) Sampling procedure can be checked

Call backs are used as a major means to reduce____________

• A) Response rate
• B) Response bias
• C) Negative responses
• D) Non-response error

Which of the following concerns is MOST likely to become a problem if Mr. Baber uses purposive sampling techniques?

• A) Selection of participants who are thought to be informative, articulate, and experienced with the research topic and setting.
• B) Subjects participating in the study.
• C) Generalizability from the sample to the population.
• D) Statistically equal groups.

When constructing a questionnaire, it is imperative to do each of the following EXCEPT ______.

• A) Use "leading" or "loaded" questions
• B) Understand your research participants
• C) Pilot your test questionnaire
• D) Use natural language

If the problem statement is focused on how to augment knowledge sharing behavior of knowledge workers, the unit of analysis would be:

• A) Group
• B) Individual
• C) Group of organizations
• D) Organization

An advantage of computer-assisted telephone interviewing is:

• A) Interviewing time is reduced
• B) Questionnaires do not have to be coded
• C) There is little opportunity for interviewer bias
• D) Data quality is enhanced

Asking neutral questions is a part of:

• A) In house training
• B) Probing tactics
• C) Recording the responses
• D) Verbal communication

Why does qualitative interviewing have an advantage over participant observation when it comes to longitudinal research?

• A) Participant observers are prone to 'go native' during longitudinal research.
• B) Repeat interviews are easier to organise.
• C) It allows for a better exploration of key issues.
• D) It is a more focused research method.

All of the following are the techniques to increase the response rate of the survey research EXCEPT:

• A) Callback
• B) Cover Letter
• C) Researcher’s publications
• D) Money

How often do you watch TV drama?
Occasionally
Frequently
Regularly
I do not watch TV drama

This question when asked from the respondents was unable to capture the required variable. What is the problem associated with it?

• A) This is an ambiguous question
• B) It is a leading question
• C) Proper sequence is missing
• D) It is a loaded question

Survey, preliminary notifications, and follow ups are used __________.

• A) In computer aided interviews
• B) To increase response rate
• C) To reduce response rate
• D) In computer aided questionnaires

Which of the following is an example of a dilemma that might face feminist business researchers conducting qualitative interviews with women?

• A) How to overcome the issue of false consciousness?
• B) How many female employees should be interviewed for a representative sample?
• C) What role to adopt when interviewing male managers?
• D) What data to use when publishing findings?

Cover letter must include the following information, except:

• A) Motivation for the respondent
• B) Importance of research topic which is going to be conducted
• C) Data collecting tools
• D) How was the respondent selected?