MCQ Bank
XYZ Company is manufacturer of socks. Company sells their socks through following order:
(Manufacturer)->(Wholesaler)->(Retailer)->(Consumer)
Which of the following channel company uses?
- A) 3-level channel
- B) 1-level channel
- C) 0-level channel
- D) 2-level channel
An event designed to attract the public's attention to the promoters is known as:
- A) Public relation
- B) Publicity
- C) Publicity stunt
- D) Press release
Ali is a successful businessman. He trades the goods in small quantities. Which type of business he is running?
- A) Retailer business
- B) Transportation business
- C) Service business
- D) Wholesaler business
Which of the following statement is TRUE about publicity?
- A) Publicity is a tool of sales promotion
- B) Publicity is a tool of direct selling
- C) Publicity is a tool of public relations
- D) Publicity is a tool of advertising
Ali is working in XYZ Company as supply chain manager. He places the goods in as many outlets as possible. Which of distribution channel he uses?
- A) None of the given
- B) Selective distribution
- C) Exclusive distribution
- D) Intensive distribution
BATNA stands for what?
- A) The best alternating to a new agreement
- B) The best alternative to a negotiated agreement
- C) The best available to a negotiated agreement
- D) The best available to a new agreement
_________ consists of the sale of merchandise to retailers, to industrial, commercial, institutional, or other professional business users or to other wholesalers and related subordinated services.
- A) Wholesaling
- B) Retailing
- C) Direct selling
- D) Sales promotion
Which of the following includes press releases and special events?
- A) Sales promotion
- B) Publicity
- C) Direct marketing
- D) Personal selling
XYZ Company is manufacturer of socks. Company sells their socks through following order:
(Manufacturer)->(Consumer)
Which of the following channel company uses?
- A) 0-level channel
- B) Multi-level channel
- C) None of the given
- D) 1-level channel
______________ for pesticides can be done by identifying influential individuals and companies and devoting extra effort to them by supplying pesticides to them on attractive terms.
- A) Advertising
- B) Personal selling
- C) Publicity
- D) Public relations