What does Telemarketing means?

• A) Marketing through emai
• B) Marketing through charting
• C) Marketing through telephone
• D) Marketing through web casting

E-Business promotions are used to _________.

• A) Complete a transaction between customer and seller.
• B) None of above
• C) Get credit card information from the customer.
• D) Attract the customer to the product and convince him/her to buy it.

OLAP stands for……………

• A) Online Analysis Performance
• B) Online Analytical Processing
• C) Online Analytical Program
• D) Online Application Program

Supply Chain Managment can be broken down into ___________.

• A) One Activity
• B) Three Activities
• C) Two Activities
• D) Four Activties

Which of these is an algorithm used in clustering?

• A) K-means
• B) C-means
• C) F-means
• D) L-means

JIT Stands for?

• A) Just In Time
• B) Joint investigation Technique
• C) Join in Training
• D) Just In Total

The business strategy where company directly sells its products to customers is

• A) B2C.
• B) B2B
• C) Online business
• D) Telemarketing

Dividing the potential customers into groups is called___________.

• A) Market Promotion
• B) Market Research
• C) Market Survey
• D) Market Segmentation

Popular EDI standards are _______.

• A) Both
• B) ANSI(American National Standards Institute) X12 standard .
• C) EDIFACT (United Nations Standard of Electronic Data Interchange for Administration, Commerce and Transport).
• D) None of Above

A supermarket gathers data on customer purchasing habits and found that which products are frequently bought. Supermarket relates these products with each other like purchase one then related product must be purchased this process is known as -----------

• A) classification
• B) Clustering
• C) Characterization
• D) Association

Ability of an organization to prosper arises from its competitive advantage over other organizations
operating within its market sector: ___________.

• A) None
• B) Competitive Startegy
• C) Differentation
• D) Focus

An agent who buy things at the competitor's store intent to compare his prices with the store that employs the agent, the agent is known as

• A) Shopper
• B) Browser
• C) Buyer
• D) User

___________ strategy is defined as concentration on a single aspect of the market.

• A) Differentation
• B) Focus
• C)
• D)

What is true about Personal finance?

• A) allows the management of your financial matters in a customized manner.
• B) Buy you products in no time.
• C) None
• D) Sell you products in no time.

You read about a company X in newspaper. Your relation with company X is at familiarity stage.

• A) True
• B) False
• C)
• D)

Which of the following option best represent “Data mining can improve response rate tremendously”?

• A) Personalization technology
• B) E-business
• C) Opt-in e-mail
• D) Direct mailing

Online shopping has made buying easy.The issue considered the biggest obstacle in the growth of e-commerce is

• A) Issue of security
• B) Issue of transport
• C) Issue of delivery
• D) Isuue of theif

If a company's marketing stretegy is focusing on customers having age less than 30, which of the following marketing segmentation technique is being used by company?

• A) Psychographic segmentation
• B) Geographic Segmentation
• C) Demographic Segmentation
• D) Behavioral segmentation

ERP example is ____

• A) DBMS
• B) ASP
• C) SAP
• D) PAS

An agent is a software program that is _____

• A) Not capable of autonomous action.
• B) None
• C) Capable of autonomous action in its environment in order to meet its objectives
• D) Triggers by human