MCQ Bank
External marketing is about __________ promises.
- A) Negating
- B) Making
- C) Enabling
- D) Keeping
_____________ refers to the arrangement of equipment, furniture and other elements of interior décor.
- A) Artifacts
- B) Spatial layout and Functionality
- C) Ambient Conditions
- D) Sign and Symbols
Internal marketing is about __________ promises.
- A) Keeping
- B) Negating
- C) Making
- D) Enabling
Who presented the concept of Location-Specific Advantages?
- A) John Dunning
- B) Vernon
- C) Adam Smith
- D) David Ricardo
___________ is all about having the willingness to help customers by being responsive and prompt.
- A) Tangibility
- B) Reliability
- C) Responsiveness
- D) Empathy
If a car manufacturer merging with another car manufacturer, then this type of activity refers to which of the following?
- A) Ownership Advantages
- B) Vertical Integration
- C) Access to Production Resources
- D) Horizontal Integration
Interactive marketing is about __________ promises.
- A) Negating
- B) Making
- C) Keeping
- D) Enabling
The quality to identify with customers’ situations and problems by being caring reflects ___________.
- A) Responsiveness
- B) Tangibility
- C) Reliability
- D) Empathy
_______________involves investment in an industry that utilizes the outputs of a firm's domestic production processes.
- A) Horizontal Integration
- B) Forward vertical FDI
- C) Horizontal FDI
- D) Backward vertical FDI
______________involves investment into an industry that provides inputs for a firm's domestic production processes.
- A) Backward vertical FDI
- B) Horizontal FDI
- C) Horizontal Integration
- D) Forward vertical FDI
United States restrict US firms from undertaking FDI in certain countries especially in Cuba and Iran. Identify the reason behind this act.
- A) Social reason
- B) Cultural reason
- C) Political reason
- D) Economical reason