________ is the usual, widely recognized, channel with a range of ‘middle-men’ passing the goods on to the end-user.

• A) Vertical marketing
• B) Internal marketing
• C) Single transaction
• D) Free-flow

Which of the following is NOT a type of wholesalers market?

• A) Specialty wholesalers
• B) Agents and brokers
• C) Merchant wholesalers
• D) Manufacturers’ sales branches and offices

In which of the following channel elements of distribution are integrated?

• A) Vertical marketing system
• B) Single transaction system
• C) Horizontal marketing system
• D) Internal marketing system

Amazon and India times sell their products online. This is an example of

• A) 1-level channel
• B) None of the given
• C) 0-level channel
• D) Multi-level channel

In which of the following distribution only specially selected resellers are allowed to sell?

• A) Selective distribution
• B) Corporate distribution
• C) Exclusive distribution
• D) Intensive distribution

Ali is working in XYZ Company as supply chain manager. He relies on more than a few but less than all of the intermediaries. Which of distribution channel he used?

• A) None of the given
• B) Exclusive distribution
• C) Selective distribution
• D) Intensive distribution

XYZ Company is manufacturer of socks. Company sells their socks through following order:

(Manufacturer)->(Retailer)->(Consumer)


Which of the following channel company uses?

• A) 1-level channel
• B) Multi-level channel
• C) 0-level channel
• D) None of the given

Ali is a successful businessman. He mostly operates only big cities and towns. Which type of business he is running?

• A) Service business
• B) Wholesaler business
• C) Retailer business
• D) Transportation business

Ali is a successful businessman. In the chain of distribution he is the first link which links between manufacture and retailer. Which type of business he is running?

• A) Wholesaler business
• B) Transportation business
• C) Service business
• D) Retailer business

“During negotiation sellers may start high” Which of the following negotiation tactics does this statement refer to?

• A) Fait accompli
• B) Deadlines
• C) High ball
• D) Caucusing

Ali is a successful businessman. He gives a lot of emphasis on proper display and advertising. Which type of business he is running?

• A) Wholesaler business
• B) Transportation business
• C) Retailer business
• D) Service business

An ________ is a channel member who is different from producer but acts on his behalf for selling of products or services. E.g. a travel _______ sell tickets of various international airlines.

• A) None of the above options
• B) Agent/agent
• C) Wholesaler/Retailer
• D) Retailer/wholesaler

___________ is face to face interaction with one or more prospective purchasers for making sales presentations, sales meetings, answering queries and procuring orders.

• A) Advertising
• B) Personal selling
• C) Publicity
• D) Sales promotion

Ali is a successful businessman. He does not emphasize direct dealing with consumer. Which type of business he is running?

• A) Service business
• B) Retailer business
• C) Transportation business
• D) Wholesaler business

Which of the following is a supply chain activity?

• A) Tactical
• B) Operational
• C) All of the given options
• D) Strategic

Internet selling is an example of

• A) Multi-level channel
• B) None of the given
• C) 0-level channel
• D) 1-level channel

All are the performance measure for tracking the productivity of sales person EXCEPT:

• A) Margin by product category
• B) Revenue per sales person
• C) Margin and revenue per product
• D) Revenue per territory

“Pushing the other party against the wall of time” Which of the following negotiation tactics does this statement refer to?

• A) Caucusing
• B) Deadlines
• C) Fait accompli
• D) Rejecting an offer

Which of the following includes all activities involved in selling goods and services to those buying for resale or business use?

• A) Retailing
• B) Wholesaling
• C) Franchising
• D) Discounting

Manufacturer owned stores is an example of

• A) Multi-level channel
• B) None of the given
• C) 1-level channel
• D) 0-level channel