When customer life cycle is used to create different groups of customers, it is called?

• A) Customer Life Cycle Segmentation
• B) Dynamic groups
• C) Group Development
• D) Targeting Customers

EDI Advantages inclues ______.

• A) Both
• B) Short time.
• C) None of Above
• D) Reduced Costs.

Traditionally Marketer use the market segmentation(s) like

• A) Geo-graphic Segmentation
• B) Demographic Segmentation
• C) All of the given
• D) Psychographic Segmentation

What is true about ERP?

• A) At Single Location
• B) ALL Above
• C) Efficient use of resource
• D) Integrate all business functions

The______ practice divides the potential customers into segments or groups.

• A) Geographic segmentation
• B) Psychographic segmentation
• C) Demographic segmentation
• D) market segmentation

In personal finance what is true?

• A) transactions maintained by the software package.
• B) All of Above
• C) online data is imported automatically into the register.
• D) account/transaction details are downloaded through the internet.

In _______ promotional method, users/ customers can be allowed to download software for certain
days free of cost on trial basis.

• A) Point-based rewards
• B) Frequent-flyer miles
• C) Free-trials
• D) Coupons

In many countries, stealing and misusing of meta information for getting competitive advantage is considered as an offence known as

• A) Defamation
• B) Tort of Private Nuisance
• C) Tort of Tress passing
• D) Tort of passing off

Visitor’s location, IP address, time of visit related information are added, in which of the following

• A) call handling files
• B) cookies
• C) log files
• D) Data mining files.

Fee for Transaction Models include

• A) Automobile Sales and event tickets
• B) All of the above
• C) Stock brokers and online banking
• D) Travel Agents and Insurance brokers

Storefront model is popular in ________ transactions.

• A) Consumer-to-Consumer (C2C)
• B) Business-to-Consumer (B2C)
• C) Business –to-Employee (B2E)
• D) Business-to-Business (B2B)

Four P’s in Marketing Mix are

• A) Product, price, place, promotion
• B) Place, product, property, promotion
• C) Promotion, place, product, planning
• D) Price, person, place, problem

Objective of any marketing strategy is to bring the customers quickly to the ___________.

• A) Separation stage
• B) Commitment stage
• C) Exploration stage
• D) Familiarity stage

EDI involves exchange of ________.

• A) Data
• B) Resources
• C) Electronic business documents
• D) NONE of Above

The activities associated with the flow and transformation of goods from the raw material stage to the end user is termed as

• A) Transportation
• B) SWOT analysis
• C) Data flow
• D) Supply chain

Human resources refer to the activities that coordinate _____________.

• A) management of employees
• B) All of Above
• C) hiring, compensation and benefits
• D) recruiting

CRM stands for ...............

• A) Customer Resembling Management
• B) Customer Related Management
• C) Customer Reallocation Management
• D) Customer Relationship Management

On-line travel agents receive their fee for facilitating a transaction, is an example of ______________.

• A) Fee-for-Transaction Revenue Model
• B) Advertising-Supported Revenue Model
• C) Advertising-Subscription Mixed Revenue Model
• D) Fee-for-Service Revenue Model

OLAP is used for ------------

• A) Alphabetic & numeric data
• B) String data
• C) Alphabetic data only
• D) Numeric data only

Amazon.com come in which type of marketing

• A) Market segmentation
• B) Global marketing
• C) Banner advertising
• D) One-to-one marketing