What is the right sequence of steps involved in development of customer’s relationship with the business?

• A) Familiarity, Awareness, Commitment, Exploration, Separation
• B) Familiarity, Awareness, Exploration, Commitment, Separation
• C) Awareness, Commitment, Familiarity, Exploration, Separation
• D) Awareness, Exploration, Familiarity, Commitment, Separation

VAN Stands for ______.

• A) Value Added Network
• B) Value Added Noise
• C)
• D)

In Frequent-Flyer Miles marketing, customer of the business earns specific miles free of charge from _______.

• A) None of above
• B) Airline
• C) Bus service
• D) Train service

The process that includes data cleaning, data integration, data selection, data transformation,
data mining, pattern evaluation and knowledge presentation is called

• A) Knowledge discovery
• B) Knowledge sharing
• C) Knowledge deletion
• D) Knowledge loss

Vertical Web portals are made for?

• A) Single area
• B) Broad range of topics and Wide variety of things
• C) Broad range of topics
• D) Wide variety of things

EDI used for ______.

• A) NONE of Above
• B) used by organizations for transactions that occur on a regular basis according to a pre-determined format.
• C) used by organizations for transactions that not occur on a regular basis according to a pre-determined format.
• D) Both

Press release can provide information about current events and news to, which of following, via a internet?

• A) Press or media
• B) T.v commercial
• C) Print media
• D) T.v program.

A degree of potential customers are judge in ---------------

• A) Relevance
• B) Perceived value
• C) Product differentiation
• D) Product use

Upstream activities of the Supply Chain Managment relate to ___________.

• A) None of Above
• B) the input from suppliers
• C) materials/services
• D) Both

SAS and DB tools are used for ------------------

• A) Data warehouse techniques
• B) data cleaning
• C) Data mining
• D) Data transformation

Suppose you are using "warid telecom" as your mobile connection and you ignor any other mobile company's advertisement because you want to keep using warid no matter what others offer. Your relationship with warid is at _______________.

• A) Awareness stage
• B) Separation stage
• C) Commitment stage
• D) Exploration stage

Log files consist on information about each visitor's _________.

• A) Time of visit
• B) IP address
• C) All of above
• D) Location

Which of following services build a strong customer loyalty towards company and its products?

• A) Exhibitions.
• B) Bulletin board
• C) Public relations(PR)
• D) Customer services

Do you think that "www.vu.edu.pk" can be considered as university's advertisement website?

• A) No
• B) Yes
• C)
• D)

Which one of the followings is an example of Banner advertising?

• A) Affiliate programs
• B) Partnership
• C) All of these
• D) Branding

Strategic business unit is a combination of a particular _____________.

• A) customer type
• B) All of Above
• C) product
• D) distribution channel

By adding which of the following to your website improve customer service?

• A) Attractive products
• B) Interactive Advertising
• C) Banner Advertisement
• D) Email links

__________is a repository for long-term storage of data from multiple sources, organized so as to
facilitate the management for decision making.

• A) Data Mining
• B) Sniffing
• C) Key discovery
• D) Data warehouse

Which of following marketing campaigns are cheap an effective way to target potential customers?

• A) Marketing software
• B) Sale forces
• C) E-mail
• D) Media promotion

billboards add given at different websites are come in ---------------------

• A) Global marketing
• B) partnering
• C) Banner advertising
• D) promotions