The Internal-External (IE) Matrix falls in which one of the following stages in comprehensive strategy formulation framework?

• A) Stage-3 (Decision stage)
• B) Stage-1 & 2
• C) Stage-1 (Input stage)
• D) Stage-2 (Matching stage)

Which of the following is more concerned with employee and customer well-being than shareholder well-being?

• A) Benchmarking
• B) E-engineering
• C) Reengineering
• D) Restructuring

Which one of the following is not an approach to resolve conflicts?

• A) Ignorance
• B) Diffusion
• C) Avoidance
• D) Confrontation

Identify the effective strategy when a firm’s products are currently in the declining stage of the product’s life cycle.

• A) Horizontal diversification
• B) Related diversification
• C) Retrenchment
• D) Unrelated diversification

Which cell of the SWOT Matrix involves matching internal strengths with external opportunities?

• A) The SO cell
• B) The SW cell
• C) The ST cell
• D) The WT cell

The concentration of firms to select few target markets is known as?

• A) None of the given options
• B) Focus strategy
• C) Differentiation stratgey
• D) Cost leadership strategy

Which strategic management analytical tool has four quadrants based on two dimensions i.e. competitive position and market growth?

• A) SPACE Matrix
• B) Internal-External Matrix
• C) Grand Strategy Matrix
• D) QSPM

Smoothies Tire & Rubber Co. is selling its North American tire business to Avinza International, it is an example of which one of the following type of strategies?

• A) Retrenchment
• B) Divestiture
• C) Liquidation
• D) Related diversification

The number of personnel that a supervisor is responsible for is known as:

• A) Command and control
• B) Scope of supervision
• C) Organizational structure
• D) Span of control

In Grand strategy matrix what will be the appropriate quadrant for the Ahmad textiles if it is operating in slow growing market and holds weak competitive position?

• A) Quadrant I
• B) Quadrant III
• C) Quadrant IV
• D) Quadrant II

Firm located in aggressive quadrant of a SPACE matrix is recommended to practice any of the following strategies EXCEPT:

• A) Concentric diversification
• B) Forward integration
• C) Market penetration
• D) Liquidation

Rapid market penetration strategy is based on which of the following assumptions?

• A) Higher price and increased promotional activities
• B) Lower price and reduced promotional activities
• C) Higher price and reduced promotional activities
• D) Lower price and increased promotional activities

Which one of the following is NOT an advantage of QSPM?

• A) Can be used by large as well as small firms.
• B) No limit for number of strategies to be evaluated.
• C) Sets of strategies can be examined simultaneously.
• D) It integrates only external factors in decision process.

Which one of the following is not considered as a Michael Porter generic strategy?

• A) Differentiation
• B) Cost leadership
• C) Focus
• D) Integration

All of the following would be considered while judging the financial strength of an organization EXCEPT:

• A) Market share
• B) Cash-flow statement
• C) Return on Investment
• D) Increase in revenues

The brand “Djuice” is a unique product in the sense that it exclusively targets the specific niche or segment of ‘youth influenced from the Western/American culture’, the strategy used in designing this product is:

• A) Cost Leadership Strategies
• B) Integration Strategies
• C) None of the given options
• D) Focus Strategies

PepsiCo Inc. is spending $2 billion in China from 2013 to 2016 to build more plants, specifically in western and interior areas of China. PepsiCo Inc. is pursuing which one of the following type of strategies?

• A) Product development
• B) Forward integration
• C) Market penetration
• D) Market development

Which of the following is the first step in developing QSPM?

• A) Examine the Stage 2 matrices and identify alternative strategies.
• B) Developing a list of the firm’s key external and internal factors.
• C) Assigning weights to each key external and internal factor.
• D) Determining the Attractiveness Scores for each strategy.

Which one of the following strategies is referred as presenting products, often with a little or no modification, to customers in related marketing areas?

• A) Market penetration
• B) Horizontal integration
• C) Market development
• D) Product development

Apple Inc., seeking to increase its stores up to 200 around the world. It is following which one of the following type of strategies?

• A) Market penetration
• B) Backward integration
• C) Forward integration
• D) Horizontal integration