Which of the following can be referred as semantic analysis?

• A) Count Behaviors
• B) Latent Coding
• C) Accretion
• D) Intensity

Testing is most likely to negatively affect internal validity when_______.

• A) The information tested is attitudinal in nature
• B) The participants are very low scorers
• C) The instrument is unreliable
• D) The time between pre- and posttest is short

Which of the following is an example of an issue that would be checked in a pilot testing?

• A) Completion of all questions on a questionnaire
• B) Single responses to all multiple choice questions
• C) Legible writing
• D) Logical answers between questions (i.e., attributes should be rated high if purchase interest is high)

Causal research answers which of the following types of question:

• A) What
• B) Where
• C) Who
• D) Why

Asking participants to recruit further participants by word-of-mouth is ________ sampling

• A) Quota
• B) Self-Selecting
• C) Stratified random
• D) Snowball

How do you find comfort at your work place?
Very good
Good
Fair
Poor

This question is poorly structured. In your opinion what is the problem in its design?

• A) Ambiguity and vagueness
• B) Double barreled question
• C) Leading question
• D) Loaded question

Which of the following is a research method that allows a researcher to get information about a large number of subjects relatively inexpensively and easily?

• A) Personal Interviewing
• B) Survey
• C) Case study
• D) Laboratory observation

Which one of the following in NOT a major method of data collection:

• A) All of the given are the methods of data collection
• B) Questionnaires
• C) Focus groups
• D) Interviews

All of the following are advantages of personal interviewing EXCEPT:

• A) Probing Complex Questions
• B) Observation of the Non-Verbal Behavior
• C) Scarcity of feedback
• D) Props and Visual Aids

In cluster sampling, subgroups are:

• A) Externally homogenous
• B) None of the given option
• C) Externally heterogeneous
• D) Internally homogenous

All of the following are strengths of telephone interviewing EXCEPT:

• A) Observation of facial expressions
• B) Callbacks
• C) High speed
• D) Low cost

Pilot testing can be beneficial in:

• A) Determining population
• B) Analysis of data
• C) Structuring open ended questions
• D) Collecting sample

“What is the level of satisfaction in your organization?” Which of the following represents the problem associated with this question?

• A) It is an open ended question
• B) This question may lead respondent to a particular answer
• C) It is vague as respondent may interpret it in his own way
• D) This question contains multiple hidden questions

People who are volunteer, available are used in the sampling method called ______.

• A) Convenience sampling
• B) Cluster sampling
• C) Simple random sampling
• D) Systematic sampling

If an interview is conducted with a respondent who does not meet the qualifications for a study, what kind of bias has occurred?

• A) Position bias
• B) Respondent bias
• C) Non-response bias
• D) Instrument bias

Which of the following is an advantage of attaching a cover letter with a questionnaire?

• A) It makes the research findings authentic
• B) It makes easier to locate respondents
• C) It motivates the respondents to respond
• D) It helps researcher to do study easily

In data collection process, when a researcher has to conduct an in depth interview, which of the following tool is necessary?

• A) Interview schedule
• B) Observation
• C) Interview Guide
• D) Questionnaire

_________ is that unit about which information is collected and which provides the basis of analysis.

• A) Sampling unit
• B) Sampling frame
• C) Population
• D) Element

A researcher wants to study the impact of average hour of study in a week on CGPA of MBA students in virtual university of Pakistan. He focused on specifically the students specialized in finance. The total of number of MBA (finance) students in VU is an example of which of the following?

• A) Population
• B) Target population
• C) Sample
• D) Element

“Willingness of the respondents to co-operate” is a part of __________ aspect which needs to be evaluated during pilot testing.

• A) Staffing and activities of research team can be checked
• B) Reactions of Respondents
• C) Sampling procedure can be checked
• D) Discovering errors in the instrument