In industrial markets, product managers have an influence on the company’s price-setting decisions.

• A) False
• B) True
• C)
• D)

Manufacturers may offer an allowance in return for the retailer’s agreement to feature the manufacturer’s products in some way.

• A) True
• B) False
• C)
• D)

The producer and intermediaries need to agree on the terms and responsibilities of each member. They should agree on price policies, conditions of sale, territorial rights, and specific services to be performed by each party.

• A) True
• B) False
• C)
• D)

Major factors are changing the face of today’s marketing communications. Mass markets have fragmented; thus, marketers are shifting away from mass marketing.

• A) False
• B) True
• C)
• D)

Slice of life, lifestyle, and personality symbol are all parts of public relations.

• A) False
• B) True
• C)
• D)

Generally speaking, a company’s marketing channel objectives are influenced by the level of customer service sought, the nature of the company, its products, its marketing intermediaries, its competitors, and the environment.

• A) True
• B) False
• C)
• D)

POP promotions include displays and demonstrations that take place at the point of purchase or sale.

• A) False
• B) True
• C)
• D)

The basis behind integrated logistics management is providing better customer service and trimming distribution costs. This requires teamwork, both inside the company and among all the marketing channel organizations.

• A) True
• B) False
• C)
• D)

Intensive distribution seeks many outlets in a market, selective distribution seeks several outlets, and exclusive distribution seeks only one outlet in a given market area.

• A) False
• B) True
• C)
• D)

Sales promotion consists of short-term incentives to encourage purchases or sales of a product or service.

• A) True
• B) False
• C)
• D)

With the success of the Internet, few producers sell through intermediaries today.

• A) True
• B) False
• C)
• D)

Companies often forget to pay enough attention to their distribution channels, resulting in their failure to make long-term commitments to these firms.

• A) True
• B) False
• C)
• D)

When S&W Company integrates successive stages of production and distribution under a single ownership and attains coordination and conflict management through regular organizational channels, it is using a corporate VMS.

• A) True
• B) False
• C)
• D)

A major role played by intermediaries is to buy large quantities of products from many producers and break them down into the smaller quantities and broader assortments wanted by consumers.

• A) False
• B) True
• C)
• D)

The most effective consumer promotion tool is sampling.

• A) False
• B) True
• C)
• D)

The three characteristics for advertising appeals are: meaningful, believable, and distinctive.

• A) False
• B) True
• C)
• D)

Advertisers look for media that showcase the product effectively. Fashions are best advertised on television, and automobile performance is best in color magazines.

• A) True
• B) False
• C)
• D)

A conventional distribution channel consists of one or more independent producers, wholesalers, and retailers. Each is a separate business seeking to maximize its own profits, even at the expense of the system as a whole. No channel member has much control over the other members, and no formal means exists for assigning roles and resolving channel conflict.

• A) False
• B) True
• C)
• D)

A producer must regularly check each channel member’s performance against standards. These standards typically include sales quotas, average cash flow levels, customer delivery time, treatment of damaged and lost goods, and services to the customer.

• A) False
• B) True
• C)
• D)

Informative ads are used primarily in the growth stage of the product life cycle.

• A) True
• B) False
• C)
• D)