MCQ Bank
To overcome the lack of physical proximity appearance problem in e-business, which technology is going to be used?
- A) Biometrics
- B) Cryptography
- C) Biometrics and Video conferencing
- D) Video conferencing
Which one of the following is considered as the major benefit of E-publication?
- A) Shopping cart facility
- B) Eliminates high cost of paper printing
- C) Credit card charge
- D) Reduced Subscription fee
Survey and market research are used for which poetr identified activity?
- A) Identify Design
- B) Identify customer
- C)
- D)
Focus strategy means _____________________.
- A) concentration on many aspect of the market
- B) that your product/service has certain quality that makes it more attractive
- C) that ability to sell the goods or provide the service at a price that is lower than that of competitors
- D) that concentration on a single aspect of the market
How many stages involve in customer loyalty model for creating good customer relationship?
- A) 4
- B) 3
- C) 6
- D) 5
The concentration on a single aspect of the market which can be particular market segment or market area or product type.
- A) Determination
- B) Cost leadership
- C) Differentiation
- D) Focus strategy
What is meaning of JIT concept?
- A) Easily delivery
- B) No warehousing
- C) No communication
- D) No distribution channel
___________ are the disadvantages of E-business?
- A) Fast speed & High data rate
- B) Less security & less privacy
- C) Working on Protocols
- D) Huge network architecture
online travel agents receive a fee for facilitating a transaction that includes the making of travel arrangement for their clients, as well as, advising them about lodging, transportation is example of
- A) Advertising-Subscription Mixed Revenue Model
- B) Advertising-Supported Revenue Model
- C) Fee for Transaction Revenue Model
- D) Supported Revenue Model
The term used to refer to internet based broadcasting of audio and video content is
- A) Web development
- B) Web casting
- C) Web designing
- D) Buffering
While designing a website, which of the following factors an internet marketer should pay attention to?
- A) All of above
- B) Privacy policy
- C) Easy site navigation (i.e. Site map)
- D) Frequently asked questions (FAQs) section
Portals are the web sites which provide chance to the visitors to find almost everything in one place. Search engine is the example of a _________ portal.
- A) Horizontal
- B) Vertical
- C) Diagonal
- D) Parallel
________type of cryptography SSL uses?
- A) Only Asemmetric
- B) Public key
- C) Only symmetric
- D) Both symmetric and asymmetric
Let us, suppose that you have hosted your e-commerce website, When you provide “opt-in e-mail” option to your customers on your website and customer opt for it , what does it mean to receive ?
- A) Information about News through e-mail.
- B) Information about product through advertisement
- C) Information about services available on it
- D) Information about product through e-mail
Popular software packages for personal finance are ___________.
- A) Quicken
- B) MS Money
- C) All of Above
- D) Money 2003
www.amzon.com as you all familiar with it.
Which of the following loyalty stages its customers are:
( Who don’t know about it):
Detail about amzon.com
Amazon was one of the first major companies to sell goods by Internet, and was an iconic "stock in which to invest" of the late 1990s dot-com bubble. Jeff Bezos founded Amazon.com, Inc. in 1994, and launched it online in 1995. Amazon.com started as an on-line bookstore, but soon diversified to product lines of VHS, DVD, music CDs, MP3 format, computer software, , etc. Amazon has established separate websites in Canada, the United Kingdom, Germany, France, China, and Japan. It also provides global shipping to certain countries for some of its products.
- A) Familiarity
- B) Commitment
- C) Exploration
- D) Awareness
Dividing the potential customers into groups is called
- A) Market Survey
- B) Market Promotion
- C) Market Segmentation
- D) Market Research
____________is used by a search engine to locate and rank the web site.
- A) Directory information
- B) Meta information
- C) Text box information
- D) Statement information
The approach that attempts to integrate all departments and functions across a company onto a single computer system is called
- A) ARP
- B) IP
- C) ERP
- D) EDI
A value chain is a way of organizing activities that each strategic business unit undertakes to ___________.
- A) All of Above
- B) produce
- C) promote
- D) design