A telephone company is interested in obtaining customers' reactions to a new service package. Which of the following primary research methods would be the most effective in reaching this audience to obtain their feedback?

• A) Focus group discussion
• B) An Internet survey
• C) Telephonic interviews
• D) A postal mail survey

All of the following are the principles of asking interview questions, EXCEPT:

• A) Repeat questions that are misunderstood or misinterpreted.
• B) Ask questions exactly as they are worded in the questionnaire
• C) Read each question rapidly
• D) Ask the question in the order in which they are presented in the questionnaire.

_________ may be necessary in situations in which the respondent begins to lose track of the question

• A) Probing
• B) Verbal communication
• C) Recording the responses
• D) In house training

Face to face interviews are a part of ___________.

• A) Non interactive media
• B) All of the given options
• C) Human interactive media
• D) Electronic interactive media

Which of the following is not a data collection method?

• A) Correlational method
• B) Focus groups
• C) Secondary data
• D) Questionnaires

Call backs help to reduce:

• A) Response bias
• B) Non-response error
• C) Response rate
• D) Interviewer’s bias

The
incidence of refusal in mall intercept interviews is _______________.

• A) Moderate
• B) Low
• C) High
• D) Nil

A collection of related records is called ______________.

• A) Data
• B) Knowledge
• C) File
• D) Information

Which of the following is the least obtrusive and most accurate method for recording data in an interview?

• A) Audiotaping
• B) Videotaping
• C) Writing notes after the interview
• D) Note taking

“Is the logistical support adequate?” is a part of __________ aspect which needs to be evaluated during pilot testing

• A) Discovering errors in the instrument
• B) Sampling procedure can be checked
• C) Staffing and activities of research team can be checked
• D) Reactions of Respondents

_______________ encourages respondents to enlarge on, clarify and explain answers.

• A) Financial incentives
• B) Probing
• C) Feedback
• D) Callbacks

If groups of participants are selected to represent sub-groups in the population (e.g. such as selecting an entire class of management students to be compared to a group of economics students), this is known as…

• A) Simple random sampling
• B) Cluster sampling
• C) Haphazard sampling
• D) Opportunity sampling

Non probability sampling is used when which of the following condition fulfills?

• A) Researcher is least concerned about the generalizability of results
• B) Researcher thinks that every element should be given equal chance of selection
• C) Researcher needs to reduce sampling bias
• D) Results should accurately represent total population

If we compare the average grades of students of management sciences, mathematics, statistics, and sociology then the unit of analysis will be:

• A) Group
• B) Group of organizations
• C) Organization
• D) Individual

Studies conducted to establish cause-and-effect relationship using the same
natural environment are called:

• A) Interviews
• B) Surveys
• C) Field experiments
• D) None of the given options

Which of the following techniques yields a simple random sample?

• A) Listing the individuals by ethnic group and choosing a proportion from within each ethnic group at random.
• B) Numbering all the elements of a sampling frame and then using a random number table to pick cases from the table.
• C) Choosing volunteers from an introductory psychology class to participate
• D) Randomly selecting schools, and then sampling everyone within the school.

Which of the following can be referred as a Reputational sampling?

• A) Quota Sampling
• B) Snowball Sampling
• C) Convenience Sampling
• D) Purposive Sampling

Which of the following provides insight into the complexity of using interviews?

• A) Accuracy, influences and language used
• B) Potential influence of gender or cultural differences between interviewer and interviewee
• C) The different semantic meanings of the language being used
• D) The accuracy of the interviewee's responses

In random sampling, the probability of selecting an item from the population is

• A) Unknown
• B) Undecided
• C) Zero
• D) Known

All of the following are weaknesses of telephone interviewing EXCEPT:

• A) Absence of Face-to-Face Contact
• B) Response Rate is lower than for Personal Interviews
• C) Call backs are difficult
• D) Absence of visual medium