MCQ Bank
Which one of the following advertising medium is ideal for the advertisers in order to demonstrate their products?
- A) Magazine
- B) Television
- C) Radio
- D) Newspaper
Which of the following elements should not be kept in mind while producing a radio spot?
- A) Qualification of the presenter
- B) Good background effects
- C) Good music
- D) Good voice
Which of the following audiences are relatively less sensitive to ads on air?
- A) Average involved
- B) Highly involved
- C) Low involved
- D) Medium involved
In order to manage ad agency, what are the duties performed by owner/boss of advertising agency?
- A) Try to make sufficient profits
- B) All of the given options
- C) Try to recruit highest quality of people
- D) Win confidence of clients at highest level
Which of the following is NOT a rule for running ad agency?
- A) Morality of people working in agency
- B) An unerring eye for main chance
- C) Tolerance to their shortcomings
- D) Aversion to henchmen
Which of the following products does not require seasonal advertising?
- A) Candies
- B) Air Conditioners
- C) Heaters
- D) Sweaters
Which of the following is a guideline to be followed for designing an effective ad campaign for television?
- A) All of the given options
- B) Show how to prepare your product
- C) Show your product early in the commercial
- D) Use sound effects relevant to product
All of the following can be used to reduce the impact of mistaken identity EXCEPT:
- A) Discounts
- B) Symbols
- C) Slogans
- D) Presenters
Which one of the following is NOT a type of billboards?
- A) Shelf talkers
- B) Electronic boards
- C) Posters
- D) Painted bulletins
While choosing a production company by the advertiser, which of the following points is not essential to be kept in mind?
- A) Know about company charges before hand
- B) Know about number of persons doing work in a company
- C) Ensure company has broadcast quality equipment
- D) Beware of a company bragging about equipment
Which one of the following components of advertising refers to “creative vehicle” that captures the attention of the audience?
- A) The brand
- B) The message
- C) Ad execution
- D) The product
Being a marketing manager of a well known firm you have been assigned a task of making advertising campaign for a niche market. How many medium you will prefer to use?
- A) Two
- B) Four
- C) One
- D) Three
Which of the following advertising medium can bring immediate response for your sale & promotion?
- A) Radio
- B) Television
- C) Newspaper
- D) Magazine
Which one of the following comes under the “ad focused” measure of advertising effectiveness?
- A) Correct branding
- B) Purchasing behavior
- C) Brand awareness
- D) Brand image
Through which of the following options the ad's production cost can be measured?
- A) By Lines/words
- B) By the column inch
- C) By incorporating illustrations
- D) By standard advertising units
Newspaper ad space is measured by which one of the following:
- A) Design
- B) Lines/words
- C) Incorporating illustrations
- D) Use of colors
When an advertising campaign lost its impact, it refers to which one of the following options?
- A) Wear-upon
- B) Wear-out
- C) Wear-on
- D) Wear-in
A wise client is the one who:
- A) Does not set high standards
- B) Tolerate genius
- C) Compete with ad agency in the creative area
- D) Haggle with ad agency
Which of the following is important for the identification of the company?
- A) Logotype
- B) None of the given options
- C) Logo
- D) Logo & Logotype
Ads are sized to fit within the classified columns and purchased mostly at lower rate than display ads refers to which one of the following types of newspaper ads?
- A) Display ads
- B) Display classified
- C) Free standing insert
- D) Classified line