MCQ Bank
_________ consists of the sale of merchandise to retailers, to industrial, commercial, institutional, or other professional business users or to other wholesalers and related subordinated services.
- A) Wholesaling
- B) Retailing
- C) Direct selling
- D) Sales promotion
Which of the following includes press releases and special events?
- A) Sales promotion
- B) Publicity
- C) Direct marketing
- D) Personal selling
XYZ Company is manufacturer of socks. Company sells their socks through following order:
(Manufacturer)->(Consumer)
Which of the following channel company uses?
- A) 0-level channel
- B) Multi-level channel
- C) None of the given
- D) 1-level channel
______________ for pesticides can be done by identifying influential individuals and companies and devoting extra effort to them by supplying pesticides to them on attractive terms.
- A) Advertising
- B) Personal selling
- C) Publicity
- D) Public relations
Which of the following components of advertisement is used to grab the attention of the audience?
- A) Signature Line
- B) Body Copy
- C) Headline
- D) Standing Details
Which of the following is an example of WEASEL words?
- A) Virtual
- B) Presupposition
- C) All of the given options
- D) New & Improved
Which one the following is NOT an advantage of personal selling?
- A) Possibility of two-way interaction
- B) Delivery of inconsistent message
- C) Involvement in decision making
- D) Adaptability to the situation
Which one of the following avenues is necessary for the analysis of marketing environment?
- A) Target Buyers
- B) All of these
- C) Competitors
- D) Government Polices
Which of the following is NOT a part of the external marketing environment?
- A) Economic environment
- B) Manufacturing environment
- C) Cultural and social environment
- D) Technological environment
The effort of evaluation which is possible by dividing the cost of space by the number of replies received refers to which of the following characteristics of advertising media?
- A) Improved printing
- B) Mobility
- C) Results assessable
- D) Statistic available
From a marketing management perspective, which one of the following can be an important strategic tool for maintaining a competitive advantage in the market place?
- A) Advertising
- B) Publicity
- C) Quantity of product
- D) Product type
The media planner can confront the media salesman with calculations to justify media schedule of recommended space and airtime booking, this statement refers to which of the following characteristics of advertising media?
- A) Improved printing
- B) Result assessable
- C) Mobility
- D) Statistics available
The media should be in a position to carry the message across to wherever desired, this statement refers to which of the following characteristics of advertising media?
- A) Statistic available
- B) Mobility
- C) Result assessable
- D) Improved printing
ABC Company gives its resellers discounts to persuade them to carry and promote its products. When doing so, ABC Company is implementing a __________.
- A) Intensity Strategy
- B) Push Strategy
- C) Flexible Strategy
- D) Pull Strategy
A competent copy writer should possess which of the following characteristics?
- A) Working under pressure
- B) All of the given options
- C) Working in team
- D) Meeting deadlines
Which one of the following techniques can be use to promote a product?
- A) Event Marketing
- B) All of the given options
- C) Sponsorships
- D) Loyalty Programs
Which one of the following is the limitation of TV as an advertising medium?
- A) Clutter
- B) Fleeting message
- C) Cost
- D) All of the given options
Which of the following factors helps a company to decide whether personal selling can be used or not?
- A) Nature of product be sold
- B) Type of product
- C) All of the given options
- D) Size of organization
To increase a market share a company organizes a Point of Purchase (POP) Displays. It is an example of:
- A) Trade Promotion
- B) Consumer Promotion
- C) Brand Promotion
- D) Channel Promotion
A promotion strategy that is used to increase sales and trade promotion to move the product through channels is called?
- A) Push strategy
- B) Blocking strategy
- C) Pull strategy
- D) Integrated strategy