MCQ Bank
XYZ Company is manufacturer of socks. Company sells their socks through following order:
(Manufacturer)->(Retailer)->(Consumer)
Which of the following channel company uses?
- A) 1-level channel
- B) Multi-level channel
- C) 0-level channel
- D) None of the given
Ali is a successful businessman. He mostly operates only big cities and towns. Which type of business he is running?
- A) Service business
- B) Wholesaler business
- C) Retailer business
- D) Transportation business
Ali is a successful businessman. In the chain of distribution he is the first link which links between manufacture and retailer. Which type of business he is running?
- A) Wholesaler business
- B) Transportation business
- C) Service business
- D) Retailer business
“During negotiation sellers may start high” Which of the following negotiation tactics does this statement refer to?
- A) Fait accompli
- B) Deadlines
- C) High ball
- D) Caucusing
Ali is a successful businessman. He gives a lot of emphasis on proper display and advertising. Which type of business he is running?
- A) Wholesaler business
- B) Transportation business
- C) Retailer business
- D) Service business
An ________ is a channel member who is different from producer but acts on his behalf for selling of products or services. E.g. a travel _______ sell tickets of various international airlines.
- A) None of the above options
- B) Agent/agent
- C) Wholesaler/Retailer
- D) Retailer/wholesaler
___________ is face to face interaction with one or more prospective purchasers for making sales presentations, sales meetings, answering queries and procuring orders.
- A) Advertising
- B) Personal selling
- C) Publicity
- D) Sales promotion
Ali is a successful businessman. He does not emphasize direct dealing with consumer. Which type of business he is running?
- A) Service business
- B) Retailer business
- C) Transportation business
- D) Wholesaler business
Which of the following is a supply chain activity?
- A) Tactical
- B) Operational
- C) All of the given options
- D) Strategic
Internet selling is an example of
- A) Multi-level channel
- B) None of the given
- C) 0-level channel
- D) 1-level channel
All are the performance measure for tracking the productivity of sales person EXCEPT:
- A) Margin by product category
- B) Revenue per sales person
- C) Margin and revenue per product
- D) Revenue per territory
“Pushing the other party against the wall of time” Which of the following negotiation tactics does this statement refer to?
- A) Caucusing
- B) Deadlines
- C) Fait accompli
- D) Rejecting an offer
Which of the following includes all activities involved in selling goods and services to those buying for resale or business use?
- A) Retailing
- B) Wholesaling
- C) Franchising
- D) Discounting
Manufacturer owned stores is an example of
- A) Multi-level channel
- B) None of the given
- C) 1-level channel
- D) 0-level channel
XYZ Company is manufacturer of socks. Company sells their socks through following order:
(Manufacturer)->(Wholesaler)->(Retailer)->(Consumer)
Which of the following channel company uses?
- A) 3-level channel
- B) 1-level channel
- C) 0-level channel
- D) 2-level channel
An event designed to attract the public's attention to the promoters is known as:
- A) Public relation
- B) Publicity
- C) Publicity stunt
- D) Press release
Ali is a successful businessman. He trades the goods in small quantities. Which type of business he is running?
- A) Retailer business
- B) Transportation business
- C) Service business
- D) Wholesaler business
Which of the following statement is TRUE about publicity?
- A) Publicity is a tool of sales promotion
- B) Publicity is a tool of direct selling
- C) Publicity is a tool of public relations
- D) Publicity is a tool of advertising
Ali is working in XYZ Company as supply chain manager. He places the goods in as many outlets as possible. Which of distribution channel he uses?
- A) None of the given
- B) Selective distribution
- C) Exclusive distribution
- D) Intensive distribution
BATNA stands for what?
- A) The best alternating to a new agreement
- B) The best alternative to a negotiated agreement
- C) The best available to a negotiated agreement
- D) The best available to a new agreement