MCQ Bank
XYZ Company is a manufacturer of Dairy Milk and operates in the Pakistan market. In order to increase the awareness among public, company arranges an art exhibition. This act got highlighted by various news papers and TV channels although XYZ had not paid anything for this act. How do you perceive this act as the best match with which of the following option?
- A) Advertising
- B) Public relation
- C) Publicity
- D) Sales promotion
Eureka Forbes sales representatives sell their products door to door. This is an example of
- A) Multi-level channel
- B) 0-level channel
- C) None of the given
- D) 1-level channel
Which of the following marketing channel will be best for selling High Tec products?
- A) Retailer
- B) Selling direct
- C) Mail order
- D) Wholesaler
Which of the following buy mostly from producers and sell mostly to retailers and industrial consumers?
- A) Wholesalers
- B) Discount stores
- C) Factory outlets
- D) Independents
Ali is a successful businessman. He does not emphasize on proper display of goods. Which type of business he is running?
- A) Transportation business
- B) Wholesaler business
- C) Service business
- D) Retailer business
Which of the following is NOT a production decision?
- A) Delivery of goods
- B) Planning process
- C) Contracting
- D) Scheduling
Which of the following is a step of negotiation process?
- A) All of the given options
- B) Selecting, refining, and crafting an agreement
- C) Preparing and planning
- D) Reviewing the negotiation
Sales force management systems are often used in conjunction with marketing information systems and in this case they are called ______ management systems.
- A) Marketing
- B) Customer relationship
- C) Knowledge based
- D) Financial
Which of the following is a very large store that carries not only food, but all goods and services that consumers purchase routinely?
- A) Superstore
- B) Supermarket
- C) Department store
- D) Convenience store
Mr. Ali is running an NGO. Due to the flood in different countries of Pakistan, he conducted different fund rising programs in schools and universities. How do you perceive this act as the best match with which of the following option?
- A) Sales promotion
- B) Advertising
- C) Publicity
- D) Public relation
Which of the following is TRUE about supply chain management?
- A) More control and less supply chain partners
- B) Less control and less supply chain partners
- C) Less control and more supply chain partners
- D) More control and more supply chain partners
Which of the following is NOT the tactics of negotiation?
- A) Declining to speak first
- B) Presenting product
- C) Presenting demands
- D) Setting pre-conditions
Otto Burlington sells its products through mail order. This is an example of
- A) None of the given
- B) 1-level channel
- C) Multi-level channel
- D) 0-level channel
Ali is a successful businessman. He does not emphasis on home delivery facility. Which type of business he is running?
- A) Retailer business
- B) Service business
- C) Transportation business
- D) Wholesaler business
Ali is a successful businessman. He trades the goods in bulk quantities. Which type of business he is running?
- A) Transportation business
- B) Wholesaler business
- C) Service business
- D) Retailer business
Which of the following includes all the activities involved in selling products or services directly to final consumers for their personal, non business use?
- A) Retailing
- B) Brokering
- C) Wholesaling
- D) Franchising
Which of the following is NOT the function performed by wholesalers?
- A) Risk bearing
- B) Market information
- C) Off-price retailing
- D) Financing
Door to door sales is an example of
- A) 0-level channel
- B) 1-level channel
- C) None of the given
- D) Multi-level channel
Logistics is about which of the followimg?
- A) Purchasing
- B) Storage
- C) Transport
- D) All of the given options
The simplest level of distribution channel, that of direct contact with no intermediaries involved, is known as the ___________ channel.
- A) Two-level
- B) Zero-level
- C) One-level
- D) Three-level