MCQ Bank
S&S Company is a manufacturer of milk. After analysis we concluded that this business has high market share and high growth. Which of the following option best reflects this condition?
- A) Star
- B) Dogs
- C) Question Mark
- D) Cash Cow
In which of the following situations penetration pricing is not suitable?
- A) Demand is highly price elastic
- B) Product is suitable for mass marketing
- C) When no competition is available
- D) Substantial economies of scale available
All of the following are the advantages of IMC EXCEPT:
- A) Results will be achieved easily
- B) Company will have a success factor
- C) Money will be less spent
- D) Lack of consistency in the message of company
IMC stands for what?
- A) Integrated marketing communication
- B) Integrated managing company
- C) Internal marketing communication
- D) Internal marketing community
Ali is a successful businessman. He provides after sale service to the customer. Which type of business he is running?
- A) Wholesaler business
- B) Retailer business
- C) Service business
- D) Transportation business
XYZ Company is manufacturer of socks. Company sells their socks through following order:
(Manufacturer)->(Wholesaler)->(Jobber)->(Retailer)->(Consumer)
Which of the following channel company uses?
- A) 1-level channel
- B) 2-level channel
- C) 0-level channel
- D) Multi-level channel
XYZ Company is a manufacturer of Chocolates and operates in the Pakistan market. In order to increase the awareness among public, company arranges a speech or talk or discussion section. This act got highlighted by various news papers and TV channels although XYZ had not paid anything for this act How do you perceive this act as the best match with which of the following option?
- A) Sales promotion
- B) Publicity
- C) Advertising
- D) Public relation
Western Union (Money Transfer Company) distributes money through more than 3000 outlets in Pakistan. This is an example of
- A) Selective distribution
- B) Intensive distribution
- C) Exclusive distribution
- D) None of the given
Ali is a successful businessman. He mostly operates in small villages and big cities. Which type of business he is running?
- A) Service business
- B) Transportation business
- C) Retailer business
- D) Wholesaler business
Mail Order is an example of
- A) Multi-level channel
- B) None of the given
- C) 1-level channel
- D) 0-level channel
Indian Oil Petroleum sells products through the manufacturer-owned stores and petrol pumps. This is an example of
- A) 0-level channel
- B) None of the given
- C) Multi-level channel
- D) 1-level channel
Which of the following is not a typical supply chain member?
- A) Competitor
- B) Customer
- C) Intermediary
- D) Reseller
Which of the following is NOT a function performed by a public relations department?
- A) Public affairs
- B) Lobbying
- C) Public regulations
- D) Product publicity
ICICI Bank uses the telephone to prospect for new customers or sell enhanced services to its existing customers. This is an example of
- A) 0-level channel
- B) None of the given
- C) Multi-level channel
- D) 1-level channel
Distribution channels are restricted to distributing
- A) Physical products
- B) Services and intangible products
- C) Services
- D) Services and physical products
career in sales may offers:
- A) All of the given options
- B) Personal satisfaction
- C) High earnings
- D) Opportunity for advancement
For which of the following an exclusive distribution can be used?
- A) Shampoo and soaps
- B) Soft drinks
- C) Prestige clothing
- D) Appliances
XYZ Company is a manufacturer of Shoes and operates in the Pakistan market. In order to increase the awareness among public, company arranges different contests. This act got highlighted by various news papers and TV channels although XYZ had not paid anything for this act. How do you perceive this act as the best match with which of the following option?
- A) Public relation
- B) Sales promotion
- C) Advertising
- D) Publicity
Today’s sales person should be most concerned with:
- A) Selling whatever is available
- B) Generating the maximum possible commission
- C) Being visible to upper management
- D) Helping customers to select the correct product
A _________ is a channel member who buys quantities from the producer or manufacturer in bulk, breaks it and sells it to the ___________ in smaller quantities.
- A) Wholesaler/Retailer
- B) Departmental stores/ superstore
- C) Retailers/wholesalers
- D) Superstore /Departmental stores