MCQ Bank
Which of the following includes displays, discounts, coupons, and demonstrations?
- A) Advertising
- B) Direct marketing
- C) Public relations
- D) Sales promotion
Which of the following advertising is effective in metropolitan and high-traffic areas?
- A) Television
- B) Newspaper
- C) Radio
- D) Billboards
The price reductions given for the larger purchases come under:
- A) Seasonal discounts
- B) Cash discounts
- C) Trade discounts
- D) Quantity discounts
A company is producing 1000 units at cost of Rs. 500000. Variable cost for the production of 1000 units is Rs. 350000. What will be fix cost?
- A) Rs. 150000
- B) Rs. 300000
- C) Rs. 200000
- D) Rs. 350000
The price reductions given to the customers in particular season comes under:
- A) Seasonal discounts
- B) Quantity discounts
- C) Cash discounts
- D) Trade discounts
The highest degree of share of mind is known as:
- A) Mind response
- B) Mind awareness
- C) Top of mind
- D) Mind share
Which of the following has the potential to gain market share and become a star?
- A) Dog
- B) Questions mark
- C) Cash cow
- D) Star
If it costs a firm Rs. 600 to produce 4 units and Rs. 670 to produce 5 units. Rs. 70 will be:
- A) Total cost
- B) Average cost
- C) Marginal cost
- D) Fix cost
Lipton yellow label has advertised, "get 20% extra tea for the same price". Identify the type of consumer sales promotion technique used by Lipton yellow label.
- A) Price-pack deal
- B) Loyalty rewards program
- C) Cents-off deal
- D) Price deal
S&S Company is a manufacturer of milk. After analysis we concluded that this business has high market share and high growth. Which of the following option best reflects this condition?
- A) Cash Cow
- B) Dogs
- C) Star
- D) Question Mark
Which of the following relating to price is considered as a key element in the marketing mix?
- A) The speed of an exchange
- B) The generation of total revenue
- C) The size of the sales force
- D) Quality and cost controls
Which of the following is NOT the advantage of penetration pricing technique?
- A) It can result in fast product adoption
- B) High stock turnover
- C) It establishes long term price expectations
- D) It discourages the entry of competitors
Why should marketing managers keep the price stable in the short run even if the price can be set high due to the shortage or any other environmental conditions?
- A) To increase the customer demand
- B) None of the given options
- C) To keep the long run stability
- D) To increase the sales volume
Splash Industries deal with the blankets and comforters production. ABC Company purchases bulk of blankets on discount in June. Which kind of discount is given to ABC Company?
- A) Seasonal discount
- B) Sales discount
- C) Promotional allowance
- D) Trade discount
A company is charging different prices to the customers based on the location. It is known as:
- A) Third degree discrimination
- B) Forth degree discrimination
- C) First degree discrimination
- D) Second degree discrimination
Advertising slogans are often proved to be the most effective means of _____________ to one or more aspects of a product or products.
- A) Drawing attention
- B) Marketing communication
- C) Sales promotion
- D) Publicity
Which of the following refers to the development of consumer awareness about a specific product or brand in hope that they will buy the product or brand?
- A) Branding
- B) Advertising
- C) Mind share
- D) Publicity
The highest degree of share of mind is known as:
- A) Top of mind
- B) Mind response
- C) Mind awareness
- D) Mind share
Media for commercial advertising can include all of the following EXCEPT:
- A) Billboards
- B) Word of mouth
- C) Bus stop benches
- D) Wall paintings
Which of the following best describes the pricing strategy where initial price is set low than the eventual market price in order to increase market share?
- A) Cost plus pricing
- B) Penetration pricing
- C) Premium pricing
- D) Psychological pricing