Which of the following refers to the development of consumer awareness about a specific product or brand in hope that they will buy the product or brand?

• A) Mind share
• B) Advertising
• C) Branding
• D) Publicity

XYZ Company is a manufacturer of chocolates. After analysis we concluded that this business has low market share and low growth. Which of the following option best reflects this condition?

• A) Cash Cow
• B) Star
• C) Question Mark
• D) Dogs

Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix?

• A) Direct mail
• B) Personal selling
• C) Advertising
• D) Sales promotion

Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country?

• A) Internet
• B) Publicity
• C) Electronic media
• D) Mass media

Which of the following best describes a portion of the market a particular brand or product holds?

• A) None of the given options
• B) Market growth
• C) Market share
• D) Brand share

Which of the following best describes the last element of the supply chain?

• A) Retailers
• B) Consumers
• C) Manufacturers
• D) Wholesalers

Which of the following elements of supply chain buys goods in large quantities from wholesalers/manufacturers and then sells to consumers?

• A) Consumers
• B) Wholesalers
• C) Retailers
• D) Customers

Which of the following is the best example of a product that is suitable for sampling?

• A) Shampoo
• B) Leather briefcase
• C) Ceiling fan
• D) Lawn furniture

Rahim Store has kept a Wall’s Ice-cream refrigerator in the store with ice-cream display posters. Which type of allowance will it get from the Wall’s Company?

• A) Promotional allowance
• B) Trade discount
• C) Sales discount
• D) Seasonal discount

Modes of selling include all except:

• A) Industrial sales
• B) Multi-level marketing
• C) Public relations
• D) Direct sales

A company manufactures bags. The company incurred costs i.e. Rs.500, 000 for rent of the factory, Rs.20000 for transportation cost, Rs. 100, 000 for electricity bill and Rs. 600, 000 for raw material consumed. The variable cost for the company is:

• A) 500000
• B) 700000
• C) 720000
• D) 600000

The pricing technique of setting a low price in the market is called?

• A) Penetration pricing
• B) Push pricing
• C) Pull pricing
• D) Skimming pricing

The first television commercial aired in:

• A) 1921
• B) 1951
• C) 1931
• D) 1941

Which of the following is an activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media?

• A) Publicity
• B) Sales promotion
• C) Advertising
• D) Personal selling

Which of the following is the main objective of pricing?

• A) To avoid competition
• B) Brand awareness
• C) To attract the customers
• D) Long term and short term profits

Which of the following must be considered by the marketing managers while embarking pricing objectives?

• A) Marketing and strategic objectives
• B) Product/brand objectives
• C) All of the given options
• D) Financial objectives

In BCG matrix, products with high market share and high market growth are referred to as:

• A) Dogs
• B) Cash cows
• C) Question marks
• D) Stars

What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000?

• A) 150
• B) 50
• C) 100
• D) 200

Which of the following is considered as dead end of distribution?

• A) Promotion
• B) Warehousing
• C) Retailing
• D) Wholesaling

Identify which one of the following is a cash cow.

• A) A product with low growth and low market share
• B) A product with high growth and high market share
• C) A product with high growth and low market share
• D) A product with low growth and high market share