MCQ Bank
When product demand is high and product is suitable for mass market, which of the following pricing technique will be most appropriate?
- A) Cost plus pricing
- B) Premium pricing
- C) Psychological pricing
- D) Penetration pricing
Which of the following is NOT an example of variable cost?
- A) Power
- B) Transport
- C) Rent of factory
- D) Raw material
Which of the following is an example of agency based sales?
- A) B2 B selling
- B) Web selling
- C) Real estate
- D) Advertising
All of the following are the advantages of IMC EXCEPT:
- A) Money will be less spent
- B) Lack of consistency in the message of company
- C) Results will be achieved easily
- D) Company will have a success factor
IMC stands for what?
- A) Integrated managing company
- B) Integrated marketing communication
- C) Internal marketing community
- D) Internal marketing communication
Which of the following best describes the product/item that is sold below cost in an effort to stimulate other profitable sales?
- A) Losing product
- B) Loss leader
- C) Market leader
- D) Loss brand
Which of the following technique used in portfolio management
- A) Contribution Margin Analysis
- B) All of the given
- C) B.C.G. Boston Consulting Group-ANALYSIS
- D) GE General Electric. Multi Factorol Analysis
Which of the following will be the main loser(s) at the end of price war?
- A) Industry
- B) Small/marginal firms
- C) Dominant firms
- D) Consumers
Which of the following is used to segment and analyze consumer’s buying behavior?
- A) Integrated marketing communication
- B) Marketing communication
- C) Customer database
- D) Promotional mix
F&M Company is a manufacturer of bread. After analysis we concluded that its business has low market share and low growth. Which of the following option best reflects this condition?
- A) Dogs
- B) Cash Cow
- C) Question Mark
- D) Star
Which of the following method is mostly used in the retailing?
- A) Self-service
- B) Courier service
- C) Counter-service
- D) Online shops
Which of the following is NOT the pricing objective(s) of the brand?
- A) Increase market share
- B) Maximize long run profit
- C) Increase sales
- D) Increase price
Which of the following can be used by the companies for early payment?
- A) Seasonal discount
- B) Functional discount
- C) Quantity discount
- D) Cash discount
XYZ Company is a manufacturer of t-shirts. After analysis we concluded that this business has high market share and high growth. Which of the following option best reflects this condition?
- A) Question Mark
- B) Star
- C) Cash Cow
- D) Dogs
The addition of markup amount to the retailers cost is defined as:
- A) Cost plus pricing
- B) Psychological pricing
- C) Odd pricing
- D) None of the given option(s)
Which of the following pricing strategies is used for convenience goods?
- A) Penetration pricing
- B) Skimming pricing
- C) Competitive pricing
- D) Cost-plus pricing
What does RFP stands for?
- A) Response for price
- B) Request for product
- C) Response for promotion
- D) Request for proposal
B.C.G. Analysis is a technique used by a company to decide what products to add to its product portfolio. The horizontal axis reflects the:
- A) None of the given
- B) Relative Market Share
- C) Market Growth Rate
- D) Market Segment Size
Penetration pricing is more appropriate in which of the following situation?
- A) All of the given option(s)
- B) When product is suitable for mass market
- C) When product will face stiff competition
- D) When product demand is high
Which of the following is the basic role of promotion?
- A) Communication
- B) Information
- C) Interpretation
- D) Manipulation