Which of the following best describes the discount given on warehousing and shipping of products?

• A) Promotional allowance
• B) Sales discount
• C) Trade discount
• D) Seasonal discount

In which of the following the manager attempts to maintain the same margin regardless of changes in cost?

• A) Increasing the cost
• B) Increasing the margin
• C) Stabilization of margin
• D) Decreasing the cost

Which of the following consists of short-term incentives to encourage the purchase or sale of a product or service?

• A) Sales promotion
• B) Advertising
• C) Publicity
• D) Direct marketing

Cost that vary directly with the level of production are referred to as _____.

• A) Unit cost
• B) Total cost
• C) Fixed cost
• D) Variable cost

Identify the sales promotion technique in which price of a product is temporally reduces to increase sales.

• A) Loss leader
• B) Contests
• C) Free samples
• D) Coupons

Which of the following is the price which company receives after accounting for discounts, allowances, promotions, and other incentives?

• A) Premium
• B) Efficient
• C) Cooperative
• D) Effective

An outlet of Nishat Linen in Emporium Mall, Lahore is an example of:

• A) Retailer
• B) None of the given options
• C) Wholesaler
• D) Producer

Which of the following is NOT a method of promotion?

• A) Advertising
• B) Direct mail
• C) Public relations
• D) Retailing

XYZ Company is a manufacturer of oil. After analysis we concluded that this business has low market share and high growth. Which of the following option best reflects this condition?

• A) Cash Cow
• B) Dogs
• C) Question Mark
• D) Star

Which of the following is also known as problem child?

• A) Dogs
• B) Questions marks
• C) Stars
• D) Cash cows

Rs.10 per unit for less than 100 units and Rs.9 per unit for 100 or more units is an example of:

• A) Quantity discount
• B) Seasonal discount
• C) Functional discount
• D) Cash discount

When a firm’s average total cost equals price at the profit-maximizing output, it is known as:

• A) Economic profit
• B) Abnormal profit
• C) Normal profit
• D) Average profit

Which of the following is showing normal profit for the company?

• A) MR = MC
• B) MR > MC
• C) MR < MC
• D) MR ? MC

Which of the following retailing forms carries several product lines such as: clothing, crockery, cutlery, household items etc. owned by a single person?

• A) Street shops
• B) Super stores
• C) Arcades
• D) Departmental stores

Which of the following best describes the outlets/stores which sell the goods directly to the consumers for end use?

• A) Wholesaler
• B) None of the given options
• C) Producer
• D) Retailer

Which of the following is an advantage of sales promotion?

• A) Increase sales in short term
• B) Create awareness about product
• C) Decreases consumer traffic
• D) Increase sales in long run

_______ is a term used in business to indicate a state of intense competitive rivalry accompanied by a multi-lateral series of price reductions.

• A) Loss leader
• B) Penetration pricing
• C) Competition
• D) Price war

Which of the following is a reduced price marked on the label or package by producer?

• A) Coupon
• B) Cents-off deal
• C) Price-pack deal
• D) Sample

Which of the following offers an incentive to buy a product?

• A) Direct mail
• B) Advertising
• C) Sales promotion
• D) Public relations

The price of which of the following is lower than the cost and is used to drag customers into a store.

• A) Premium product
• B) Discounted product
• C) Loss leader
• D) On-sale item