MCQ Bank
XYZ Company is a manufacturer of socks. After analysis we concluded that this business has high market share but low growth. Which of the following option best reflects this condition?
- A) Dogs
- B) Question Mark
- C) Cash Cow
- D) Star
3/10 net 30 is an example of:
- A) Cash discount
- B) Quantity discount
- C) Trade discount
- D) Seasonal discount
Which of the following is NOT a part of marketing communication mix?
- A) Sales promotion
- B) Advertising
- C) Public relations
- D) Pricing
In which of the following companies reduce price for bulk purchases?
- A) Trade discount
- B) Quantity discount
- C) Seasonal discount
- D) Cash discount
All of the following are reasons people will buy a premium priced product, EXCEPT:
- A) Sign of self-worth
- B) Flawless performance
- C) Indication of good quality
- D) Self-interest
An incentive given to induce a retailer to purchase and display a product is:
- A) Rebate
- B) Dealer loader
- C) Trade allowance
- D) Push money
A shopkeeper is offering 5% discount to senior citizens. The shopkeeper is using which of the following:
- A) First degree discrimination
- B) Third degree discrimination
- C) Forth degree discrimination
- D) Second degree discrimination
Which of the following best describes the discount given to retailers for keeping the shelves stocked for manufacturers products?
- A) Seasonal discount
- B) Trade discount
- C) Sales discount
- D) Promotional allowance
Which of the following is NOT a sales promotion technique?
- A) Contests
- B) Telephone surveys
- C) Coupons
- D) Samples
Which of the following best describes the pricing strategy where initial price is set low than the eventual market price in order to increase market share?
- A) Premium pricing
- B) Cost plus pricing
- C) Penetration pricing
- D) Psychological pricing
R&S Company is a manufacturer of shoes. After analysis we concluded that its business has low market share and high growth. Which of the following option best reflects this condition?
- A) Question Mark
- B) Cash Cow
- C) Dogs
- D) Star
Which of the following is TRUE statement?
- A) Marketing is a narrow concept
- B) Selling and marketing are interchangeable
- C) Selling is a part of marketing
- D) Marketing is a part of selling
Which of the following option(s) is/are the purpose of Discounts?
- A) Increase short-term sales
- B) All of the given option(s)
- C) Move out-of-date stock
- D) Reward valuable customers
Penetration price is used by the companies in the market where the demand of the product is:
- A) More elastic
- B) Elastic
- C) Less elastic
- D) Inelastic
Which of the following pricing strategies is used by the marketers to drive demand greater than it would be expected if consumers were perfectly rational?
- A) Psychological pricing
- B) Competitive pricing
- C) Cost-plus pricing
- D) Skimming pricing
Which of the following best describes the discount given to retailers with expectation to encourage larger orders?
- A) Sales discount
- B) Seasonal discount
- C) Quantity discounts
- D) Trade discount
Which of the following best describes the pricing strategy where retailers set the price of the products suggested by the manufacturer?
- A) Manufacturer pricing
- B) Premium pricing
- C) Retail pricing
- D) Consumer pricing
Obtaining a targeted rate of Return on Investment comes under which of the following objectives of an organization?
- A) Marketing objectives
- B) Product objectives
- C) Production objectives
- D) Pricing objectives
Which of the following price strategies is most suitable when the product demand is highly elastic?
- A) Premium pricing
- B) Psychological pricing
- C) Cost plus pricing
- D) Penetration pricing
All are the examples of complex sales EXCEPT:
- A) Large fleet vehicle sales
- B) Commercial goods sales
- C) Mining equipment sales
- D) Real estate development