MCQ Bank
Business plan and business idea are different to each other.
- A) False
- B) True
- C)
- D)
Product value and packaging-related attributes are best discussed in the “Need” section of an NABC framework.
- A) True
- B) False
- C)
- D)
Potential employee is a beneficiary to a business plan document.
- A) True
- B) False
- C)
- D)
Business plan precedes a business idea.
- A) True
- B) False
- C)
- D)
Which of the following is an internal beneficiary of a business plan document?
- A) Potential customers
- B) Potential investors
- C) Potential employees
- D) Potential suppliers
A complex business is likely to have a very lengthy business plan.
- A) False
- B) True
- C)
- D)
Business plan then business idea then business practice is the correct sequence.
- A) False
- B) True
- C)
- D)
Business plan then business idea then business practice is the wrong sequence.
- A) False
- B) True
- C)
- D)
Business idea is about concept of a business.
- A) True
- B) False
- C)
- D)
The information about the customers' demographics is an attribute of the “Need” section of an NABC framework.
- A) True
- B) False
- C)
- D)
A well written business plan leads to:
- A) Effective initiation of a business
- B) Generation of a business idea
- C) Refinement of a business output
- D) Measurement of a business performance
Which of the following section of a business plan pitches the opportunity rationale?
- A) General business description
- B) Table of contents
- C) Appendix
- D) Management plan
Which of the following factors directly relate to the length of a business plan?
- A) Number of customers
- B) Amount of the investment
- C) Complexity of the business
- D) Number of employees
The selection of digital media as a tool for marketing campaigns is a prime attribute of the “Approach” section of an NABC framework.
- A) False
- B) True
- C)
- D)
Business idea then business plan then business practice is the right sequence.
- A) True
- B) False
- C)
- D)
Business idea then business plan then business practice is the wrong sequence.
- A) True
- B) False
- C)
- D)
Business idea broadly provides details about:
- A) Planning of a business
- B) Concept of a business
- C) Merits of a business
- D) Outcome of a business
Direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships is called:
- A) Personal selling
- B) Direct Marketing
- C) Advertising
- D) Public relations
Consumer products are offered to firms for further processing or for use in conducting the business.
- A) True
- B) False
- C)
- D)
Companies extend a current brand name to new or modified products in a new category is called Brand extension.
- A) False
- B) True
- C)
- D)