Decisions based on the gut feeling or intuitions are always right.

• A) False
• B) True
• C)
• D)

Identify the source(s) that an entrepreneur should investigate after deciding about franchising from a particular company.

• A) Franchise consultants
• B) Internet
• C) Securities and Exchange Commission (SECP)
• D) All of the above

An entrepreneur’s traits of __________________ help him in venture development.

• A) Determination
• B) Knowledge and inspiration
• C) Learning from trial and error
• D) Dream, desire, and creativity

In which one of the following industries, “physical evidence” is a very important part of marketing mix?

• A) Furniture manufacturing industry
• B) Beverages’ manufacturing industry
• C) Manufacturing industry
• D) Services industry

In which one of the following businesses, there is less risk and reward?

• A) Joining the already existing family business
• B) Franchising
• C) None of the above
• D) Pure entrepreneurship route

Which one of the following modes of business is the most popular for doing business in the education sector of Pakistan?

• A) Franchising
• B) Buying an existing business
• C) Pure entrepreneurship route
• D) Joining the already existing family business

Mr. Ali has started a new business but the location of his office is outside the city which is a source of heavy transportation cost for the business. This is a typical example of:

• A) Wantrepreneur
• B) None of the above
• C) Franchise agreement
• D) Entrepreneurial pitfall

Dealership in automobile industry is often based on the following franchising arrangement:

• A) Product and trade name franchising
• B) Piggyback franchising
• C) Business format franchising
• D) Area developer

The length of a business plan is dependent on:

• A) Number of employees
• B) Nature of business competition
• C) Amount of the investment
• D) Number of customers

Business plan provides details about:

• A) Concept of a business
• B) Planning of a business
• C) Demerits of a business
• D) Merits of a business

Business plan and business idea are different to each other.

• A) True
• B) False
• C)
• D)

Which of the following section of a business plan is a glimpse of the whole document?

• A) Table of contents
• B) Management plan
• C) Appendix
• D) Executive Summary

Business plan is built on the basis of a business idea.

• A) True
• B) False
• C)
• D)

Which of the following statement is most true regarding a business plan?

• A) Business idea is irrelevant to a business plan
• B) Business idea and business plan are same components
• C) Business idea precedes business plan
• D) Business plan precedes business idea

Potential investor is not a beneficiary to a business plan document.

• A) False
• B) True
• C)
• D)

Which of the following questions is directly answered in the Need section of an NABC framework?

• A) Is it sufficient enough to be a potential investment opportunity?
• B) What are marketing channels being utilized to market the product?
• C) Which are the competing brands in the market?
• D) Who are the suppliers of the raw material being involved?

Business plan tells us details about planning a business.

• A) True
• B) False
• C)
• D)

The information about the customers' demographics is an attribute of the “Need” section of an NABC framework.

• A) False
• B) True
• C)
• D)

The selection of digital media as a tool for marketing campaigns is a prime attribute of the “Approach” section of an NABC framework.

• A) False
• B) True
• C)
• D)

Appendix is not a glimpse of the whole business plan document.

• A) False
• B) True
• C)
• D)