MCQ Bank
A business uses retained profit to buy new delivery vans. This is:
- A) Internal financing
- B) External grant
- C) Government loan
- D) Debt financing
What is a key difference between the selling concept and the marketing concept?
- A) Marketing concept focuses on customer satisfaction
- B) Selling concept focuses on production efficiency
- C) Selling concept is customer-driven
- D) Marketing concept reduces costs
What does SECP stand for in Pakistan?
- A) South East Credit Partners
- B) Stock Exchange and Capital Planning
- C) Securities and Exchange Commission of Pakistan
- D) Securities Exchange Credit Portfolio
Why is “People” important in the 7Ps of marketing?
- A) It includes factory workers
- B) It refers to product designers
- C) It impacts service quality
- D) It ensures automation
What is the primary objective of promotion in the marketing mix?
- A) To reduce manufacturing cost
- B) To inform and persuade consumers
- C) To manage logistics
- D) To develop R&D
Why might a business prefer internal financing?
- A) To attract new investors
- B) To increase debt
- C) To avoid taking loans
- D) To expand public ownership
A startup sells shares to angel investors. This is an example of:
- A) Debt financing
- B) Leasing
- C) Equity financing
- D) Internal financing
What is the main disadvantage of equity financing?
- A) Diluted control
- B) High interest rates
- C) Tax penalties
- D) Asset depreciation
During which stage of the Product Life Cycle is promotion typically heaviest?
- A) Maturity
- B) Decline
- C) Introduction
- D) Growth
Which of the following tools is used in accounting?
- A) SPSS
- B) QuickBooks
- C) Canva
- D) Photoshop
What is Mudarabah in Islamic finance?
- A) An interest-bearing loan
- B) A gambling-based investment
- C) A leasing contract
- D) A risk-sharing profit arrangement
What does "STP" in marketing stand for?
- A) Segments, Teams, Promotion
- B) Segmentation, Targeting, Positioning
- C) Strategy, Targeting, Promotion
- D) Sales, Tactics, Planning
What does ESG investing focus on?
- A) Stock prices
- B) Environmental, Social, and Governance factors
- C) Economic slowdown
- D) Employee retirement plans
Why is the augmented product important in marketing?
- A) It adds extra value like warranties or services
- B) It focuses on only core features
- C) It limits customer interaction
- D) It increases manufacturing costs
What is the function of the Pakistan Stock Exchange (PSX)?
- A) Inspecting business sites
- B) Trading financial securities
- C) Issuing passports
- D) Collecting taxes
Which of the following is a digital financial platform in Pakistan?
- A) NOC
- B) TCS
- C) JazzCash
- D) SnapChat
Why do companies use bundle pricing?
- A) To charge more for a single product
- B) To offer combined value at a discount
- C) To increase production time
- D) To reduce product quality
A coffee shop uses three cup sizes with strategic pricing to make the medium seem most valuable. This is:
- A) Decoy pricing
- B) Penetration pricing
- C) Freemium pricing
- D) Dynamic pricing
How does factoring work in short-term finance?
- A) Taking a long-term loan
- B) Investing in stocks
- C) Selling inventory
- D) Selling receivables for quick cash
Which type of pricing is often used by tech companies launching innovative products?
- A) Price skimming
- B) Penetration pricing
- C) Bundle pricing
- D) Cost-based pricing