Who among the following scientists gave the description of ‘one dimensional man’ to the mass consumption society founded on commerce advertising and spurious egalitarianism?

• A) Miller
• B) Gerbner
• C) Shannon
• D) Marcuse

The Frankfurt School was most closely tied to what aspect of the Marxist project?

• A) All of the given options
• B) The argument that political revolution is necessary
• C) The argument that critique of culture is necessary
• D) The argument that scientific methods can be used to determine economic laws

Which of the following believes that culture industry reflects the consolidation of commodity fetishism, the domination of exchange value and the ascendancy of state monopoly capitalism?

• A) Agenda setting
• B) Neo-marxism
• C) Frankfurt school
• D) Marxism

All of the following economic processes are said to have played a part in increasing the reach of media corporations EXCEPT:

• A) Diversification
• B) Dominance
• C) Internationalization
• D) Integration

The positive version of centrifugalism stresses modernization, freedom and mobility as the effects to be expected from media. Which of the following term defines this approach?

• A) Criticism
• B) Individualism
• C) Collectivism
• D) Functionalism

A ______________ theory raises questions and provides alternate ways of interpreting the social role of mass media.

• A) System
• B) Communist
• C) Pluralist
• D) Critical

The most important members of the ____________ were Max Horkheimer and Theodor Adorno but other including Herbert Marcuse and Walter Benjamin played an important role.

• A) Marxism
• B) Freudianism
• C) Frankfurt School
• D) Spiral of Silence Theory

Karl Marx used the term bourgeoisie for ______________ in his theory.

• A) Poor people
• B) Layman
• C) Minorities
• D) Capitalist

For Marx social change was explained by the struggle between competing and antagonistic forces in society that he called - following the work of another German philosopher, ________________, on the historical development of ideas - the dialectic process.

• A) Albert Einstein
• B) George Hegel
• C) Warren Weaver
• D) Claude Shannon

For Marx social change was explained by the struggle between competing and antagonistic forces in society that he called the _______________, following the work of George Hegel on the historical development of ideas.

• A) None of the given options
• B) Communication process
• C) Dialectic process
• D) Process of social change

Systems can be closed and ___________ or they can be open and dynamically balanced.

• A) Homeostatic
• B) Active
• C) Vibrant
• D) Forceful

________________ focuses on whether media content can have an immediate and direct effect on specific thoughts and actions of individuals.

• A) Critical theory
• B) Systems theory
• C) Limited effects theory
• D) Political economic theory

______________ structural theories focus on how social elites use their economic power to gain control over and exploit to propagate hegemonic culture as a means of maintaining their dominant position in social order.

• A) Political
• B) Normative
• C) Microscopic
• D) Macroscopic

____________________ interpretive theories focus on how individuals and social groups use media to create and foster forms of culture that structure everyday life.

• A) Economic
• B) Normative
• C) Microscopic
• D) Macroscopic

A/an ______________ system consists of parts that interrelate in such a way that overall system can monitor its environment and adjust to both internal and external changes.

• A) Closed
• B) Block
• C) Open
• D) Bunged

Which of the following is a nonconformance cost?

• A) Audit
• B) Training
• C) Scrap
• D) Indoctrination

______________ addresses the attributes, such as size, taste and form of a product.

• A) Product quality
• B) Product specification
• C) Product definition
• D) Process specification

Which of the following is the competitive tool for managers?

• A) Efficiency
• B) Quality
• C) Effectiveness
• D) Productivity

Fitness to use can be obtained by:

• A) Developing quality management
• B) Obtaining high quality and low cost products
• C) Determining the customer’s needs
• D) Building of customer needed products

Project management softwares help to

• A) Prepare cost schedules
• B) Prepare time schedules
• C) Prepare budjet plan
• D) All of the given options