MCQ Bank
Which of the following means to make sure that a publication meets its deadlines,generate revenue and maintains its technical wing to be there in the hands of end-readers well in time?
- A) Advertising management
- B) Content management
- C) Creative management
- D) Media management
Some of the signs got international recognition due to:
- A) Language
- B) Migration
- C) Print impression
- D) Industrial revolution
Who refuted the Aristotelian theory that placed the planets within crystal spheres?
- A) Shakespeare
- B) Galen's
- C) Galileo's Dialogo
- D) Tycho Brahe
Which of the following was part of combined state of Italy?
- A) Venice
- B) Naples and Sicily
- C) The Papal State
- D) All of the given options
Method of recording permanent images by light on to a chemically sensitive material is called --------------------.
- A) Block printing
- B) Holography
- C) Printing
- D) Photography
By the last quarter of 19th century, photographic collections were used to be in which of the following form?
- A) Scrapbooks
- B) The family album
- C) Stereoscope cards
- D) All of the above
Tycho Brahe gave an accurate estimate of:
- A) Earth equator
- B) Planetary positions
- C) Density of things
- D) Radius of Moon
After 1910, most advertising copy emphasized buyers' needs and desires rather than the product's objectively described characteristics which was the result of:
- A) Psychologist’s efforts
- B) Public service advertising
- C) Economic depression
- D) Cause marketing
What type of photography uses sensors and color filters instead of light passing through a lens and striking emulsion on film?
- A) Digital photography
- B) Polaroid photography
- C) Holography
- D) Daguerreotype photography
Public service advertising can be used to inform, educate and motivate the public about which of the following?
- A) Common issues
- B) Non–commercial issues
- C) Commercial issues
- D) Contemporary issues
Photographs started appearing in newspapers in:
- A) 1897
- B) 1853
- C) 1881
- D) 1901
The earliest films based on the contemporary attitudes, fashions and events, ran no longer than:
- A) 30 minutes
- B) 20 minutes
- C) 1 hour
- D) 10 minutes
The invention of which of the following gave boost to the print media by spreading the printed words to far flung areas?
- A) E-mail
- B) Steam engine
- C) Airplane
- D) Tele mail
Who invented motion pictures?
- A) Marconi
- B) E. J. Marey
- C) Edward Muybridge
- D) Thomas Edison
In which of the following year’s revolution against the dictatorial government and monarchs took place as a result of sharing of political ideas?
- A) 19th centuries
- B) 17th centuries
- C) 15th centuries
- D) 16th centuries
What kinds of effects are given through Holography?
- A) For creating colored photographs
- B) For creating a three-dimensional image in space
- C) For creating photographs in darkness
- D) For detecting a single photon of light
Scholastics school of thought claimed a logical connection between word and:
- A) Man
- B) Symbols
- C) Culture
- D) Thought
Media tells interesting features, discoveries and historical heritage to urge people to visit each other’s lands which results in:
- A) Urbanization
- B) Nationalism
- C) Ethnocentrism
- D) Bring world closer
In which of the following period, advertisements were found primarily in the form of signboards on inns, coffeehouses, and the likes?
- A) Renaissance period
- B) Economic crisis
- C) Colonial Period
- D) Industrial revolution
Which one of the following newspaper contained sporadic advertisements in 1704?
- A) Pennsylvania Gazette
- B) Royal
- C) Hicky gazette
- D) The Boston News-Letter