MCQ Bank
_______________ means that your product/service has certain quality that makes it more attractive than the one offered by your competitor, despite the price of your competitor’s product/service is somewhat lower.
- A) Focus
- B) Cost Leadership
- C) Differntiation
- D) All of Above
Electronic Data Interchange Includes ________.
- A) ALL Above
- B) No human intervention
- C) No paper work
- D) Exchange of information takes place in seconds
For online sales promotion different websites use ------------
- A) free shipping
- B) free trials
- C) coupons
- D) All of the given
Where there are quite a few erroneous or missing values in a row then that row can be deleted or discarded. This process is called...............
- A) Data Integration
- B) Data Deletion
- C) Data Transformation
- D) Data Selection
Do you think, vulms.vu.edu.pk is an example of E-mail marketing?
- A) False
- B) True
- C)
- D)
Web catalogue revenue model includes ____________.
- A) C. Gifts, flowers, clothes
- B) A. Online sellers of computer
- C) B. Gifts, flowers, clothes
- D) Both A and B
Supply Chain Mangment broken down into ___________.
- A) Downstream activities
- B) Upstream activities
- C) All of Above
- D) Internal activities
Term spamming is used to refer -------------
- A) Both Bulk e-mails and Direct mailing
- B) Bulk e-mails
- C) Single e-mail
- D) Direct mailing
Let us, suppose that you have hosted your e-commerce website, Promotion messages can be sent when potential client is
- A) offline
- B) visiting head office
- C) both online and offline
- D) online
Which statement is most appropriate description of the term “Interactive-advertisement”?
- A) By involving the customer in the advertisement process itself.
- B) Putting an audio or video message on the website to attract customer.
- C) By making an advertisement message using flash animation.
- D) By avoiding customer’s involvement in the advertisement process.
In which type of approach, we further dig the data for retrieving information from data warehouse?
- A) Slice
- B) Drill down
- C) Roll up
- D) Dice
Track the customers online and do personalization is only possible through which of the following file(s) analysis.
- A) cookie
- B) log files and cookies.
- C) log files
- D) data mining
Advantages of VAN in EDI are __________.
- A) Protocol dependence.
- B) Time independence.
- C)
- D)
In which type of data mining, ID3 algorithms is used?
- A) Clustering
- B) Classification
- C) Characterization
- D) Association
Which of the following is a business promotion?
- A) None
- B) Both of these
- C) Free-Trials
- D) Free-Shipping
Mailbox:
- A) Incoming messages can be picked up.
- B) Outgoing messages can be placed.
- C)
- D)
Which of the following is an advertising payment mode?
- A) Pay-per-person
- B) Pay-per-page
- C) Pay-per-minute
- D) Pay-per-sale
A bank provides online transaction facilities, in which model it comes?
- A) Fee-for transaction revenue model
- B) Other than above
- C) Fee- for service revenue model
- D) Digital content revenue model
Customer Loyalty model is also called
- A) Customer Awareness
- B) Customer Segmentation
- C) Customer Life Cycle
- D) All
Web catalogue revenue model includes
- A) C. Journals
- B) D. Both A and B
- C) A. Online sellers of computer
- D) B. Gifts, flowers, clothes