The segmentation done on the basis of variables such as age, gender etc is

• A) Demographic segmentation
• B) Market Segmentation
• C) Psychographic segmentation
• D) Geographic segmentation

Television, radio and print media are in a (n) ……………………. Mode.

• A) Active
• B) Static
• C) Passive
• D) Dynamic

Web is a(n)…………….. Medium to disseminate information.

• A) All of these
• B) Passive
• C) Active
• D) Static

Characterization and Clustering belong to which of the following types of Data Mining?

• A) Selective
• B) Additive
• C) Predictive
• D) Descriptive

Postbox is where __________.

• A) Outgoing messages are placed
• B) Incoming Message are placed
• C)
• D)

Characterization is

• A) Segmentation of data
• B) Cleaning of data
• C) Group of data objects that are similar to another within the same cluster and are dissimilar to the objects in other clusters
• D) Discovering interesting concepts in concise and succinct terms at generalized levels for examining the general behavior of the data.

Three basic strategies for competitive advantage: __________.

• A) All of Above
• B) Cost leadership
• C) Focus
• D) Differentiation

Poter Finance and administration activities relate to _____________.

• A) purchasing and borrowing funds
• B) accounting, paying bills and borrowing funds
• C)
• D)

The process of taking active role in working with suppliers to improve products and processes is called ______________.

• A) ERP
• B) Supply Chain Management
• C) Sale
• D) Marketing

The basic form of e-commerce where buyers and sellers interact directly with each other is called _________.

• A) Virtual Bank Model
• B) Online Banking Model
• C) Auction Model
• D) Storefront Model

Which of these is a tool that can be used to improve customer services?

• A) Data mining
• B) All
• C) Log file analysis
• D) Cookies

Each VAN has a centralized computer system that maintains ______________.

• A) Three Files
• B) Four Files
• C) Two Files
• D) One File

Some web retailers allow their customers to create their own product. It is called.

• A) One to one Marketing
• B) One to many Marketing
• C) Many to one marketing
• D) All of the above

In which CRM stage relationship is terminated between customer and company

• A) 4th stage
• B) 5th stage
• C) 3rd stage
• D) 2nd stage

Poter identify certain activities what is the name of activity which take a product from concept stage to manufacturing stage.

• A) None of Above
• B) Design Stage
• C) Market Stage
• D) Human Resource

SWOT stands for ________________.

• A) Strength Weaknesses , Opertunities and Traits
• B) Show Weaknesses, Opertunities and Threats
• C) Strength , Weaknesses , Opertunities and Threats
• D) Strength, Weaknesses and Open Threats

Auction sites charge their commission on __________.

• A) Profit
• B) Purchase
• C) Sales
• D) Demand

------------is a data mining type that used to place data objects into related groups.

• A) Classification
• B) Characterization
• C) Association
• D) Clustering

Which of these is NOT a stage of knowledge discovery process?

• A) Process evaluation
• B) Transformation
• C) Pattern evaluation
• D) Data mining

Many search engines rank the site by using a program called

• A) Scorpion
• B) Moon
• C) Spider
• D) Cobweb