Which of the following is NOT an advertising payment mode?

• A) Pay-per-sale
• B) Pay-per-click
• C) Pay-per-keypress
• D) Pay-per-lead

Free-Trial advertisement means ___________.

• A) The company didn’t had to pay for this advertisement.
• B) Customer is offered to use the product free of cost for a specific amount of time.
• C) Free coupons are placed on certain websites for customers so that they can use it for shopping.
• D) Items bought are delivered to the customers with no delivery cost.

When you email at it430@vu.edu.pk , your email is automatically sorted and replied to your ID.

• A) False
• B) True
• C)
• D)

___________ is the ability to sell the goods or provide the service at a price that is lower than that of competitors, and thus attract more customers.

• A) Focus
• B) Differentation
• C) None of Above
• D) Cost Leadership

The result of OLAP is displayed in the form of a __________.

• A) Data cube
• B) Data square
• C) Data circle
• D) Data Triangle

Call handling, sales tracking and Transaction support(technology / personnel) activities are included in which management system

• A) Inventory management system
• B) Data Base Management system
• C) Public relation management system
• D) Customer Relationship Management system

The analysis where an analyst first looks into business unit to identify its strengths and weaknesses and point out threats is

• A) CSR
• B) RVP
• C) CRM
• D) SWOT

Term "Branding" refers to a/an

• A) agreement between two parties that one will pay the other a commission on customer action.
• B) emotional shortcut between a company and its customers.
• C) Loss bearing
• D) strategic union with another company/business for mutual benefit or profit sharing.

Downstream activitiesof the Supply Chain Managment relate to ________________.

• A) Packaging of goods
• B) Distribution and sale of goods to distributors/customers
• C) Manufacturing
• D) Materials and services

CPM is an advertising payment mode. CPM stands for ________.

• A) Cost Per Megabyte
• B) Cost Per Month
• C) Cost Per Minute
• D) Cost Per Message

Creation of separate experiences for customers based on their behavior is called

• A) Behavioral segmentation
• B) Demographic segmentation
• C) Geo-Graphic Segmentation
• D) None of the above

A database has a number of erroneous and missing values in a row, we can delete this row in the process of-----------

• A) Data integration
• B) Data selection
• C) Data transformation
• D) Data cleaning

MSN portal provides useful information and a search engine free of cost, but earns revenue through advertisements, is an example of ___________________.

• A) Fee-for-Transaction Revenue Model
• B) Advertising-Subscription Mixed Revenue Model
• C) Advertising-Supported Revenue Model
• D) Fee-for-Service Revenue Model

In _______ service/information is provided free of any charge to certain audience and the advertising revenue is sufficient to support the operation of the business and its cost.

• A) Advertising-Supported Revenue Model
• B) Waterfall model
• C) Advertising-Subscription Mixed Revenue Model
• D) Mixed Revenue Model

Brick and Mortar refers to

• A) Online business
• B) Building
• C) Transport
• D) Offline business

EDI Stands for ______

• A) ELECTRONIC DATA INTERFACE
• B) ELECTRONIC DISPLAY INTERFACE
• C) NONE of Above
• D) ELECTRONIC DATA INTERCHANGE

The ability to sell the goods or provide the service at a price that is lower than that of competitors is called

• A) Cost leadership
• B) Differentiation
• C) Focus
• D) Termination

Technology development relates to activities ___________.

• A) All of Above
• B) maintenance of procedures
• C) fields tests
• D) process improvement studies

In certain cases the customers cannot decide about buying a thing before they physically examine, is named as

• A) Security
• B) Cryptography.
• C) No physical proximity with items purchased.
• D) Less Privacy.

Choose elements which are necessary for create and maintain a product.

• A) Product differentiation & relevance
• B) All of above
• C) Perceived value
• D) Relevance & perceived value