Over all ppr conseptual tha. But mostly McQs theme 1,2,3,5 mn se tha.3 to 4 Definitions thi means Transaction ,Product concept,Best define big value, Define value,Cash cow topic se McQs the or Swot analysis most important hai us mn se bhi McQs the,Role of supplier in environment,Competitors influence the market ,Define Lower Class,Swot Analysis mn weaknesses or strength ko evaluate krna tha,Marketing concept ,provide resources for good and services .Is type ke or bhi kafi McQs the jis mn sinerios ko explain kia gya tha .Over all paper easy bhi tha or conseptual bhi .Handouts ko ache se read kre or consept clear kre or phir ache or focused ke sath ppr kre.??