Mcqs are from handouts and overall paper was very easy. Short Q1.Differentiate between shopping products and speciality products. Q2. List names of innovation strategies and explain pioneer? Long 1.Scenario was given and btana tha co branding is best or license branding.give three logical reasons? LQ.2: Scenario tha importing business of mobile phones.5 points btana tha company will maintain sustainable competitive advantage.Write 5 points.