The MCQs in the paper were mostly concept-based and directly related to the handouts and key lecture points. Around 10 out of 14 MCQs were designed in a statement-based format, where a statement or situation was provided and students had to identify the most relevant concept, strategy, or term from the given options. Approximately 5 MCQs focused on identifying the correct or incorrect strategy/function among multiple options. These questions mainly tested conceptual understanding and the ability to differentiate between related terms and functions. In addition, about 4 MCQs were straightforward definition-type questions. These included direct concepts and theoretical definitions from the course material. The short / long questions included: - Definition of Advertising Appeal - Types of