Market orientation k concept (product concept)etc ma sa Mcqs tha Uncontrollable factor 4P's given thy 7 P's btana tha 4 k elva 3 on ma sa 2 explain krny thy Define Innovation strategy and three types 1 scenario given the os ma btana tha k ya co-branding hai ya licensee hai Mature stage define krna tha 7 MCQs handouts sa thy aur easy thy aur bki vu toolkit sa thy overall paper bohat easy tha