Mgt301 paper review Day :30-07-2026 Time:9:00 . Theme 6 2. Business buying behaviour characteristics 3. Straight rebuy , modified rebuttal, new task (multiple scenario based mcqs from these topics) 4. User , Influencer, buyers , deciders, gatekeepers (again multiple mcqs , scenario based ) 5. Buyer process of buyers (multiple mcqs ,especially from supplier search and supplier selection ) 6. Institutional market (1/2 mcqs) 7. Theme 7 Requirements for effective segmentation (1 mcq ) 8. Types of marketing (very important) 9. Competitive advantage (1 mcq) 10. Value proposition (more for more ) 11. Theme 8 , definition of price with respect to marketing 12. Elastic /inelastic demand 13. Types of market , monopoly etc.. 113.brand positioning/sponsorship/ brand development (very important) Pr