MCQ's 2-3 from NABC 1-2 from toolkit 2 from Brand extension,line extension 1 from tall structure 1 from flat structure 1 related to product based market Short questions 1. Demographics advantages 2. ""For competitive advantages"" of market plan 3.pilot in the plane principle Long questions 1.crazy quilt principle 2.Difference between current assets and fixed assets 2.5+2.5 3.Difference between consumer market and industrial market 4.Difference between market based organization or geographical based organization