By reference group, we mean _______________________.

• A) Peer group that can influence your behavior
• B) Any individual or group of individuals that can significantly influence your behavior
• C) Socio-economic unit that can influence your behavior
• D) Social group that can influence your behavior

Content analysis, consumer fieldwork and focus group discussions are techniques for studying:

• A) Consumers
• B) Marketing
• C) Segmentation
• D) Culture

What social and cultural changes have occurred in a specific society? This question is an example of:

• A) Presenting a content analysis
• B) Preparing of content analysis
• C) Doing a content analysis
• D) Usage of Content Analysis

In USA how many popular age subcultures are there?

• A) 4
• B) 6
• C) 5
• D) 3

Looking at sub cultural categories, Hindu, Muslim, Christian, etc comes under which of the following category?

• A) Geographic Region
• B) Nationality
• C) Age
• D) Religion

"How consumers expect to see themselves in some specified future time" is related to which of the following?

• A) Ideal Self Image
• B) Social Self Image
• C) Expected Self
• D) Ideal Social Self Image

All of the following are examples of innate needs EXCEPT ___________.

• A) Self-esteem
• B) Shelter
• C) Food
• D) Water

A person's unique psychological makeup and how it influences the way a person responds to his or her environment is known as ______________.

• A) Self-concept
• B) Personality
• C) Motivation
• D) Attitude

When Ali plays her truck radio at full volume while driving around town, it is his way of asserting or maintaining control over her environment. This need is termed as:

• A) The need for friendship
• B) The need for power
• C) The need for affiliation
• D) The need for achievement

Basic identifiable characteristics that define an individual are known as _______________.

• A) Personality
• B) Personality traits
• C) Drives
• D) Attitudes

The ____________ acts as the mediator between the forces of temptation and virtue.

• A) Ego
• B) Self ego
• C) Id
• D) Super ego

_________________ refers to the pattern of consumption reflecting a person's choices of how he or she lives and spends money.

• A) Personality
• B) Motivation
• C) Lifestyle
• D) Drive

When Faiza says that she wants to obtain a Ph.D. degree from VU in Psychology, this is an example of what type of goal?

• A) Innate
• B) Generic
• C) Hybrid
• D) Product-specific

The feeling of social group membership is referred as ______

• A) Social class
• B) Class Consciousness
• C) Social reputation
• D) Social affiliation

Maslow's hierarchy of needs has ______________ levels.

• A) Five
• B) Three
• C) Four
• D) Six

The ____________ acts essentially as the individual's conscience.

• A) Ego
• B) Id
• C) Self ego
• D) Super ego

All of the following are examples of Maslow's social needs EXCEPT ____________.

• A) Affection
• B) Belonging
• C) Self-actualization
• D) Acceptance

Which index may better reflect the complexity of social class?

• A) Single Variable Indexes
• B) Composite Variable Indexes
• C) The price value of residence
• D) Quality of Neighborhood

"Materialism" refers to __________________.

• A) Characteristics of individual possessions
• B) Characteristics of belongings
• C) The importance people attach to their spiritual life
• D) The importance people attach to worldly possessions

Ahsan spends 2000 per month on tution for chemistry at a local academy, simply because he wants to strech his intellectual accomplishments. Which need from Maslow's hierarchy is Ahsan fulfilling through this behavior?

• A) Ego needs
• B) Safety
• C) Physiological
• D) Social