Where can they be reached through media? And what product and service needs are emerging? These two questions are examples of:

• A) Culture Change
• B) Content Analysis
• C) Norms development
• D) Implications for Marketers

Unique beliefs, values and customs subscribed by members of specific sub cultural groups and central core cultural themes are elements of:

• A) Sub-culture profile
• B) Society profile
• C) Cultural profile
• D) Marketing profile

Variables of Objective Measures may include:

• A) Education
• B) Occupation
• C) All of the given options
• D) Income

How many distinct elements are there in a Cultural Profile of a society or nation?

• A) 1
• B) 4
• C) 2
• D) 3

Benefits of Content Analysis are to both:

• A) Children's and adults
• B) Male and females
• C) Marketers and consumers
• D) Marketers and public policy makers

Of all market segments, those who spend the most on entertainment, housing, and cars are between the ages of:

• A) 60 and over
• B) 35-44
• C) 40-60
• D) 25-34

People belong to which of the following generations are distrustful of marketing and look for a balance between work and leisure. These adults are close to their parents and may return to live at home?

• A) Generation Z market
• B) Baby bloomers
• C) Generation X market
• D) Generation Y market

Professional cricket players may constitute a _______ group for an amateur who identifies with certain players by imitating their behavior.

• A) Symbolic
• B) Membership
• C) Reference
• D) Non Affluent

Which of the following is an example of instrumental values?

• A) Courageous
• B) Salvation
• C) National Security
• D) Pleasure

A distinct cultural group that exists as an identifiable segment within a larger, more complex society refers to:

• A) Culture
• B) Marketing culture
• C) Sub-culture
• D) Society

____________ are likely to focus on savings, reducing time and efforts.

• A) Other types of social classes
• B) Affluent Consumers
• C) Downscale Consumers
• D) Middle Classes

In which of the following, individuals are asked to estimate their own social class?

• A) Subjective Measures
• B) Composite-variable index
• C) Objective Measures
• D) Reputation Measures

Which value items are designed to measure the relative importance of end states of existence or personal goals?

• A) Terminal
• B) Clinical
• C) Ordinal
• D) Marketing

People from which of following generation are health conscious, less materialistic in outlook and their product and service selections reflect their concern for the environment and quality of life?

• A) Generation Y market
• B) Generation X market
• C) Generation Z market
• D) Baby bloomers

People belong to which of the following generation are aware of marketing hype and immediately understand when a shopping centre locates popular teen stores?

• A) Baby bloomers
• B) Generation X market
• C) Generation Z market
• D) Generation Y market

The lifestyle segment of people who "live for today" is called:

• A) The no-strings-attached segment
• B) The well-feathered nest segment
• C) The financial positives segment
• D) The upbeat enjoyers segment

According to MRI, which of the following segment have a high degree of affluence with no person employed or head of the family not employed?

• A) The Good Life
• B) The well-feathered nest segment
• C) The nanny's-in-charge segment
• D) The two-career segment

Generation Y age subculture in USA is around:

• A) Below 1946
• B) Between 1977 and 1994
• C) Between 1965 and 1979
• D) Between 1946 and 1964

A group to which either a person belongs or would qualify for membership is called ________.

• A) Woking Group
• B) Membership Group
• C) Symbolic Group
• D) Reference Group

“What do you do for a living?” The question is related to which of the following variables?

• A) Education
• B) Income
• C) Occupation
• D) Wealth