In which of the following, observers become active members of the environment that they are studying?

• A) Participant observation
• B) Disguise participant observation
• C) Undisguised observations
• D) Field observations

Affluent class seems to live longer and in better health than middle class.

• A) Slightly true
• B) False
• C) True
• D) Can not say

Nationality and ethnic subcultures develop in order to serve their members in how many ways?

• A) 3
• B) 4
• C) 2
• D) 1

Factors responsible for culture change are said to be as:

• A) When they do their shopping
• B) Resource Shortages
• C) Consumers
• D) Consumer Fieldwork

Observers become active members of the environment, when they are being studied in which of the following technique?

• A) Marketing Research
• B) Specialized Research Firms
• C) Field Observations
• D) Participant Observations

Group in which an individual is not likely to receive membership despite acting like member by adopting the group’s values, attitudes and behaviors is called a _______group.

• A) Reference
• B) Membership
• C) Symbolic
• D) Non affluent

Which Surveys are used to determining the dominant underlying values of a society?

• A) Specialized surveys
• B) Value measurement surveys
• C) Marketing surveys
• D) Technical surveys

Focusing upon the content of verbal, written and pictorial communications is said to be as:

• A) Content analysis
• B) Behavioral analysis
• C) Marketing analysis
• D) Correlation analysis

Evidence suggests that children of the affluent class may have problems with:

• A) Depression
• B) All of the above
• C) Substance abuse
• D) Anxiety

Who should carefully monitor the sociocultural environment in order to market an existing product more effectively and to develop new products?

• A) Psychologists
• B) Cultural persons
• C) Marketers
• D) Consumers

Looking at sub cultural categories, Punjab, NWFP, Sindh and Balochistan comes under which of the following?

• A) Social Class
• B) Gender
• C) Geographic Region
• D) Age

Field observations, participant observations and specialized research firms are types of:

• A) Marketing strategies
• B) Experimental research
• C) Observations
• D) Consumer Fieldwork

Punjab, NWFP, Sindh, Balochistan etc are examples of which of the following subcultural categories?

• A) Nationality
• B) Religion
• C) Geographic Region
• D) Local

Which of the technique take place within natural environment sometimes performed without subject’s awareness?

• A) Specialized Research Firms
• B) Participant Observations
• C) Field Observations
• D) Marketing research

Which analysis enables marketers to focus on sizable and natural market segments?

• A) Sub-cultural
• B) Marketing culture
• C) Society
• D) Culture

Different ethnic groups of the Pakistani population have been changing and will continue to change in size and economic strength in the coming years is an example of:

• A) Region
• B) Marketing mix
• C) Society
• D) Sub-cultural analysis

Which of the following focuses upon the content of verbal, written and pictorial communications?

• A) Attitude Measurement Scales
• B) Value measurement instruments
• C) Consumer Fieldwork
• D) Content Analysis

Rokeach Value Survey is a self administered value inventory divided into _________parts.

• A) Two
• B) Five
• C) Eight
• D) Four

Culture is dynamic as it plays need gratifying role for:

• A) Society
• B) Markets
• C) Demographics
• D) Town

The term _____________ refers to the overall rank of people in a society.

• A) Status hierarchy
• B) Social class
• C) Pecking order
• D) Dominance-submission hierarchy