Identify which of the following is the demographic segmentation of business markets?

• A) Urgency, specific application and size of order
• B) Technology, user/non-user status, customer capability
• C) Industry, company size and location
• D) Buyer-seller similarity, attitudes towards risk and loyalty

Culture vise segmentation is difficult in which of the following kind of countries?

• A) All of the given options
• B) Culturally diversified country
• C) Culturally composed country
• D) Culturally rich country

In entering international markets, what is the most dangerous assumption that marketers can make?

• A) Assuming homogeneity of regional markets like Sub-Saharan Africa and South America
• B) Assuming market acceptance of new products in customized offerings
• C) Assuming viability heterogeneity of regional market
• D) Assuming instant success of marketing efforts

Who ultimately determines brand equity?

• A) The investors
• B) The employees
• C) The advertisers
• D) The consumers

High income oil exporter and newly industrialized countries belongs to which economic status group?

• A) Fourth World
• B) Fifth World
• C) Third World
• D) Second World

Core strategy is defined as which of the following?

• A) The identification of a group of customers in such a way that organizational goal are fulfill.
• B) Strategy central to the organizational goals, and then positioning itself in that market
• C) The identification of a group of customers for whom the firm has a differential advantage, and then positioning itself in that market
• D) Predominant strategy that is undertaken by the organization

Material and parts are belonging to which type of product?

• A) Potential product
• B) Augmented product
• C) Industrial product
• D) Consumer product

Two of the most important psychological factors that impact consumer decision-making process, first one is product knowledge and the second one is:

• A) Product Involvement
• B) Product Strategy
• C) Product Marketing
• D) Product Price

Which of the following economic development stage starts from infrastructure development?

• A) The drive to maturity
• B) High Mass – Consumption
• C) Traditional society
• D) Pre-conditions for take-off

Mention stage of economic development in which countries are able to produce wide variety of products?

• A) The drive to maturity
• B) High Mass – Consumption
• C) Traditional society
• D) Pre-conditions for take-off

Which of the following is the basis of geographic segmentation of consumer markets?

• A) States, countries and cities
• B) Lifestyle and personality
• C) Loyalty status and readiness status toward product
• D) Income, occupation and education

Which one of the following terms explains the attribution of human personality traits to a brand as a way to achieve differentiation and it usually built through long-term marketing?

• A) Brand identity
• B) Brand Image
• C) Brand promise
• D) Brand personality

Which of the following is the behavioral segmentation of the consumer markets?

• A) Family life cycle, income and nationality
• B) Purchase occasion, attitude toward product and benefits sought
• C) Social class, lifestyle and personality
• D) States, counties and cities

Which of the following stage of economic development elaborates the status of countries that are advance in science and technology?

• A) High Mass – Consumption
• B) Traditional society
• C) The drive to maturity
• D) Pre-conditions for take-off

For countries with limited data, which of the following estimation technique is used to measure the market potential?

• A) Demand Pattern Analysis
• B) Comparative Analysis
• C) Cluster Analysis
• D) Market Estimation by Analogy

A letter of credit issued by the importer’s bank and confirmed by a bank, usually in the exporter’s country is called:

• A) Revocable letter of credit
• B) Unconfirmed irrevocable letter of credit
• C) Cash with order
• D) Confirmed irrevocable letter of credit

If an Indian businessman invest in a China as foreign direct investment due to good infrastructure, related industry, labor availability. Owing to which factor he is investing?

• A) Availability of natural resources
• B) Logistics
• C) Access to key technologies
• D) Production costs

A resulting form of business in which combined firm of business shares the management to control integrated business is known as:

• A) Legal contract
• B) Merger
• C) Joint venture
• D) Acquisition

Identify a type of foreign direct investment in which an industry sells abroad the output of a firm’s domestic production, or uses the firm’s output?

• A) Backward vertical FDI
• B) Forward vertical FDI
• C) Vertical FDI
• D) Horizontal FDI

Which of the following must be addressed by marketers/researchers in the research analysis report?

• A) All of the given options
• B) Data source must be identified
• C) Identify those interviewed
• D) Data projection must be explained