Whichever positioning you may like to choose, it has to stem from the point of view of which one of the following so that they can own it?

• A) Brand owners'
• B) Customers'
• C) General Managers'
• D) Competitors'

Advertising appropriations are largest for which type of product?

• A) Specialty goods
• B) Infrequently purchased goods
• C) Convenience goods
• D) Industrial products

A good campaign revolves around a strong single idea. This single idea is a reflection of which one of the following?

• A) Brand’s extension
• B) Brand’s positioning
• C) Brand’s awareness
• D) Brand’s equity

A consumer contest is an example of which one of the following?

• A) Personal selling
• B) Public relations
• C) Sales promotion
• D) Advertising

Which of the following agreement give the licensee the right to use a patent covering a product or process?

• A) Licensing
• B) Exporting
• C) Specialized mode
• D) Franchising

A trade between two countries by which goods are exchanged for other goods rather than for hard cash is:

• A) B2B trade
• B) Switch trade
• C) Counter trade
• D) Business trade

Joint venture – local operations is suggested mode of entry for which market.

• A) Established market
• B) Maturing market
• C) Emerging market
• D) Platform market

Which of the following international entry mode has the least cost and risk of any entry mode?

• A) Franchising
• B) Exporting
• C) Specialized mode
• D) Licensing

Which of the following term means that the price quoted by the seller applies at a specified point of origin and the buyer is responsible for all other costs?

• A) Ex-works
• B) Cost and freight
• C) Free alongside ship
• D) Free on board

Data originally collected through the process of investigation is called:

• A) Secondary data
• B) Primary data
• C) Grouped Data
• D) Ordinal data

Which of the following describes that the seller’s liability ends when the goods are loaded on board a carrier at the export dock?

• A) Free on board
• B) Free alongside ship
• C) Ex-works
• D) Cost and freight

Which of the following gives the buyer maximum flexibility as it can be cancelled without notice to the seller up the moment of payment by the bank?

• A) Revocable letter of credit
• B) Irrevocable letter of credit
• C) Confirmed irrevocable letter of credit
• D) Unconfirmed irrevocable letter of credit

Experimental research is best suited for gathering which of the following information?

• A) Interactive
• B) Complicated
• C) Unknown
• D) Causal

Identify which of the following types of countries with few presently known resources and people living in massive poverty belong?

• A) First world
• B) Third world
• C) Fifth world
• D) Second world

Information on retail and wholesale trade is especially difficult to obtain in many developing countries because:

• A) Expensive
• B) May not be accurate
• C) Secondary data are very scarce
• D) None of the given options

Primary data is the specific information on market’s research questions. Which of the following is a problem with international primary research?

• A) Comparability of data
• B) Variation in contact methods
• C) Less information is available
• D) Reliability of data

Which of the following is considered a smart way to recover cost of research and development?

• A) Franchising
• B) Sharing ideas
• C) Foreign direct investment
• D) Licensing

What is the second step in the report preparation and presentation process?

• A) Interpretation and conclusions
• B) Data analysis
• C) Report preparation
• D) Oral presentation

Which of the following describes exporter quotes a price including insurance and all transportation and miscellaneous charges to the port of disembarkation from the ship?

• A) Cost, insurance and freight
• B) Ex-works
• C) Free alongside ship
• D) Free on board

After a problem-solving process in purchase decisions, what is the next step in the process after they become aware of the problem?

• A) Recalling and gathering information about possible solutions
• B) Making the commitment to purchase a particular product or service
• C) Deciding on the appropriate solution
• D) Evaluating alternative solutions