A sharing of meaning defines which one of the following?

• A) Interference
• B) Promotion
• C) Information
• D) Communication

Which one of the following is communication in news story form about an organization, its products, or both, that is transmitted through a mass medium at no charge?

• A) Public relations
• B) Advertising
• C) Sales promotion
• D) Publicity

Those factors that determine the size and means of payment exchanged for goods and services are part of which one of the following mix?

• A) Basic price mix
• B) Production price mix
• C) Price promotion mix
• D) Price factor mix

The economic sacrifice made by a buyer to a seller for products or services refers to which one of the following price?

• A) Objective price
• B) Barter price
• C) Transaction price
• D) Target price

Sales promotion is best defined as:

• A) Advertising and publicity campaign
• B) Activity and/or material used as a direct inducement to resellers, salespersons, or consumers
• C) Cyclical activity aimed at producing short-run effects on sales
• D) Activity and/or material used in personal selling

The effectiveness of the copy is the responsibility of which one of the following?

• A) Advertising agency
• B) Potential customer
• C) CEO of organization
• D) Brand manager

What is another name for Distributors?

• A) Brokers
• B) Agents
• C) Merchant wholesalers
• D) Vendors

The distribution channel’s performance depends on all of the following EXCEPT:

• A) Customer reach
• B) Operating efficiency
• C) Place of distribution
• D) Service quality

One member of an organization has the ability to control resources and change behavior of the other. It is an exercise of which one of the following?

• A) Expert power
• B) Reward power
• C) Legitimate power
• D) Coercive power

“A FMCG company influence retailers to acquire the most prime space for its products into the market” is an example of which one of the following?

• A) Interdependency
• B) Power
• C) Value
• D) Reward

Which one of the following term is basically the identification and structuring of brands within the product assortment of an organization?

• A) Brand portfolio
• B) Line extension
• C) Brand architecture
• D) Brand extension

If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of which one of the following in the promotional mix?

• A) Sales promotion
• B) Personal selling
• C) Publicity
• D) Advertising

“Intel inside” is a classic example of which one of the following?

• A) Effective packaging
• B) Joint venture
• C) Bundling
• D) Ingredient co-branding

Which of the following statements about direct-to-customer channels is correct?

• A) Most consumer products are sold via direct-to-customer channels
• B) Service firms often use direct-to-customer channels
• C) Many business products are sold via direct-to-customer channels
• D) "Direct marketing" does not mean that a firm uses direct-to-customer channels

Which of the following brand strategy which gives you the benefit of premium pricing?

• A) Product brand strategy
• B) Family brand strategy
• C) Line brand strategy
• D) Umbrella brand strategy

An automobile by GM (General Motors) is an example of which one of the following?

• A) Source brand strategy
• B) Line brand strategy
• C) Endorsing brand strategy
• D) Umbrella brand strategy

Which of the following is an expression of the strategy which a company chooses under a certain set of circumstances?

• A) Brand portfolio
• B) Brand architecture
• C) Brand equity
• D) Brand extension

One risk of _____ is that sales may come at the expense of other items in the line.

• A) Social marketing
• B) Packaging
• C) Line extension
• D) Brand extension

Which of the following includes all the brands and sub-brands attached to product-market offerings, including co-brands with other brands?

• A) Brand extension
• B) Line extension
• C) Brand portfolio
• D) Brand architecture

Focus on the benefits, customers__________ comes under which of the following principle to update the brand position?

• A) Fit
• B) Credibility
• C) Value
• D) Uniqueness