Mr. Shrafat makes stuffed animals out of old quilts and sells them to children at craft festivals. This is an example of which one of the following channels?

• A) Two-way nonverbal channel
• B) Direct channels
• C) Intermediary avoidance
• D) Indirect channel

Which of the following statements about Place/Distribution decisions is CORRECT?

• A) Different market segments may require separate Place arrangements
• B) The product life cycle is not related to Place objectives
• C) Product classes are not related to Place objectives
• D) Place decisions are short-term decisions that are easy to change

Which of the following option has to be done keeping in mind that your brand is an asset that is going to provide you with the right contribution to enable you achieve all your financial goals.

• A) Price
• B) Placement
• C) Selling
• D) Branding

A strong brand refers to which one of the following?

• A) All of the given options
• B) Provides large base of loyal customers
• C) Helps to recover development and launch costs
• D) Offers greater potential to charge a premium price

When two brands join hands to create one brand by using the strong expressions of both, this is known as:

• A) Brand management
• B) Bundling
• C) Brand equity
• D) Branding

The verbal portion of an advertisement, including headlines, body, and signature, is called:

• A) Copy
• B) Script
• C) Storyboard
• D) Layout

The basic role of promotion is:

• A) Communication
• B) Manipulation
• C) Interpretation
• D) Information

“Fluoride ingredient” could be used for toothpaste, is the example of which one of the following?

• A) Promotion
• B) Copy
• C) Advertisement
• D) Copy strategy

The main difference between retailing and wholesaling is that:

• A) Wholesaling involves selling to final consumers and retailing does not
• B) Wholesaling involves selling mainly to other merchants and business customers, but retailing involves selling mainly to final consumers
• C) Technology is more important in wholesaling than in retailing
• D) Retailing involves selling to business customers and wholesaling does not

Communication through a news story regarding an organization and/or its products that is transmitted through a mass medium at no charge is which one of the following?

• A) Publicity
• B) Sales promotion
• C) Advertising
• D) Personal selling

Which one of the following option of an ad means how many times you should expose your target customers to your message?

• A) Frequency
• B) Media
• C) Copy strategy
• D) Copy

Which one of the following is NOT the part of direct channels?

• A) Telemarketing
• B) E-marketing
• C) Direct sales
• D) Distributor

If a company's customers are concentrated in a small geographic area and the company sells technical products, which promotion method will it most likely use?

• A) Publicity
• B) Personal selling
• C) Advertising
• D) Sales promotion

Which one of the following is NOT deal with executing advertising?

• A) Media coverage
• B) Media selection
• C) Copy strategy
• D) Target market reach

Because of a limit on demand for any brand, the primary way a marketer can increase sales beyond a certain point is to:

• A) Promote more ways in which consumers can use the product
• B) Use reminder and reinforcement advertising
• C) Use pioneer promotion
• D) Show consumers how the brand is better than other brands

At the stage of awareness of communication process, the customer’s response reaches at what percentage?

• A) 75%
• B) 70%
• C) 90%
• D) 80%

Which of the following term is inclined by the overall brand management and brand positioning strategy of the organization?

• A) Line extension
• B) Brand architecture
• C) Brand portfolio
• D) Brand extension

In establishing sales promotion objectives, a marketer should always:

• A) Be defensive in the methods used
• B) Concentrate on activities that will increase consumer demand
• C) Align objectives with the organization's overall objectives
• D) Focus on consumers

Which one of the following strategy is the least expensive ways of giving essence to a company name as a brand name?

• A) Source brand strategy
• B) Endorsing brand strategy
• C) Line brand strategy
• D) Umbrella brand strategy

Which one of the following is a long term document which states the net impression that we want consumers to have of the brand?

• A) Image
• B) Advertising campaign
• C) Copy strategy
• D) Layout