Through __________ a butter producer gets into different kinds of packing, slices, portions and boxes to appeal to the different target audiences.

• A) Brand Proliferation
• B) Line Extension
• C) Leveraging
• D) Brand Extension

Which of the following is the combined communication campaign which educates the customer about different feature of different brands?

• A) Responsive to retailer’s needs
• B) Effective fight to competition
• C) Collective play
• D) Market coverage

If a company position different brand name corresponds to different positions then it is called:

• A) Range brand strategy
• B) Umbrella brand strategy
• C) Line brand strategy
• D) Product brand strategy

A brand can prove its modernity by:

• A) Promoting more along the product life cycle
• B) Creating and offering new products from time to time
• C) Varying prices seasonally
• D) All of the given options

Which one of the following must lay the foundation for decision relating extensions?

• A) Identity
• B) Positioning
• C) Vision
• D) Mission

Which one of the following is the single most important activity in developing the brand management strategy?

• A) Targeting
• B) Repositioning
• C) Positioning
• D) Differentiation

Which one of the following brand strategy is mostly common among food items?

• A) Umbrella brand strategy
• B) Range brand strategy
• C) Line brand strategy
• D) Product brand strategy

Which one of the following is basically an image of a brand with customers by the company?

• A) Personality traits
• B) Positioning
• C) Actual association
• D) Vision

The target audience for an advertising campaign is which one of the following?

• A) Information base on which to develop the campaign
• B) Overall goal of the advertising campaign
• C) Group of people toward whom the advertisements are directed
• D) Location and geographic distribution of persons

Which one of the following in NOT the part of source of power?

• A) Coercion power
• B) Brand power
• C) Reward power
• D) Legitimate power

Which one of the following is NOT the part of indirect channels?

• A) Retailers
• B) Wholesalers
• C) Telemarketing
• D) Distributors

Delivery services offered by restaurants and other food chains in our market on phone calls are examples of:

• A) Publicity
• B) Sales promotion
• C) Direct marketing
• D) Personal selling

All of the following are the basic purposes of communicating the brand positioning EXCEPT:

• A) Maintain awareness
• B) Consumers’ actions
• C) To create awareness
• D) To increase sales

CRE stands for what?

• A) Customer response effect
• B) Customer responsibility effect
• C) Customer resource effect
• D) Customer relationship effect

Marketing managers at General Motors are determining what proportion of the budget would be spent on magazine, television, and radio advertisements based on the cost and effectiveness of each. The schedule created by the marketers at GM is called:

• A) An advertising-allocation plan
• B) A media plan
• C) An objective-task plan
• D) An arbitrary allocation pla

A "chain of supply" is the same thing as a:

• A) Supply chain management
• B) Channel of marketing
• C) Physical distribution
• D) Channel of distribution

Which one of the following audit is used to assess a company's image among the organization’s publics or to evaluate the effect of a specific program?

• A) Public relations
• B) Publicity
• C) Communications
• D) Environmental

Advertising is a major promotion mix ingredient that is a:

• A) Nonpaid form of personal communication
• B) Nonpaid form of nonpersonal communication
• C) Paid form of personal communication
• D) Paid form of nonpersonal communication

Which of the following means the ability of a distribution channel member to give others something of value?

• A) Legitimate power
• B) Coercion power
• C) Reward power
• D) Expert power

Proctor and Gamble periodically sends out coupons and free samples of products. This illustrates P & G's use of which one of the following elements of the promotion mix?

• A) Advertising
• B) Publicity
• C) Personal selling
• D) Sales promotion